How to Create Lifelong Donors Through Monthly Giving - Softcover

Harvey McKinnon

Softcover

ISBN 10: 1889102679 ISBN 13: 9781889102672

Publisher: Emerson & Church Publishers, 2020

Synopsis

In this highly acclaimed book, dotted with invaluable illustrations, monthly giving expert Harvey McKinnon convincingly shows that 1) practically ANY organization can attract monthly donors, 2) even if your organization is starting from scratch, you can depend on 10 percent or more of your current donors immediately converting to monthly giving, 3) your file of monthly donors can mushroom to 40 or 50 percent or more with targeted effort, 4) a majority of these donors will regularly upgrade their gifts and continue to give for 10, 15, or 20 years, and 5) with a robust monthly giving program in place, you will have a guaranteed, LOW COST revenue stream you can count on year in and year out.

About this title

About the Author

Harvey McKinnon, known as the Guru of monthly giving, has helped hundreds of large and small organizations raise billions of dollars through sustainer programs. His other bestselling book, The 11 Questions Every Donor Asks, is used as a major gift training manual at organizations throughout the US and Canada.

From the Back Cover

"A brilliant one-hour read, lavishly illustrated with practical examples..."

"Crammed with nuggets of information, advice, and Harvey's special brand of humour. Whether you are just starting a monthly giving program or working to grow an existing program, this eminently readable book will have tremendous value for you."

- Jim Bindon, Director of Philanthropy, Peace Arch Hospital Foundation

"Harvey's endearing stories, wit, and expert knowledge inspires next-level strategy to attract, grow, and retain monthly donors. Not only that, he equips and empowers us to develop a compelling case for investing resources in monthly giving programs."

- Tammy L. Zonker, Fundraising Strategist and Keynote Speaker

"Start by reading chapter 3: 'Always answer the phone at 8:37 p.m.' It tells you everything you need to know about why monthly giving is crucial to your fundraising mix."

- Tom Ahern, International speaker and author of If Only You'd Known, You Would Have Raised So Much More

"A brilliant one-hour read, lavishly illustrated with practical examples, all backed by 30 years of a master fundraiser's proven success."

- Roger Craver, Author of Retention Fundraising and Editor, The Agitator

"Your future as a fundraiser depends on mastering monthly giving. And this amazing book will get you to mastery fast. It's a quick read, and maybe the best investment you'll make this year."

- Jeff Brooks, Fundraising copywriter and blogger

Edition details

• Publisher: Emerson & Church Publishers
• Publication date: 2020
• Language: English
• ISBN 10: 1889102679
• ISBN 13: 9781889102672
• Binding: Paperback
• Edition number: 1
• Number of pages: 144