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This is an updated guide to evaluating election polls and polling. Using a question-and-answer format, the book contains a review of election polls and a brief history of polling in the United States. The key elements of polls - design, sampling, interviewing, questionnaires and data analysis, are highlighted. The book then provides a measuring stick by which to interpret polls and a diagnostic list of common problems in poll construction and presentation. This edition has been updated throughout, particularly to include data on the 1996 elections.
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Michael Traugott is professor and chair of the Department of Communication Studies, University of Michigan, and current president of the American Association for Public Opinion Research. Paul Lavrakas is professor of journalism and communication, of public policy and management, and of sociology, at Ohio State University. He is author of Telephone Survey Methods the standard text for the past two decades.Review:
"This new book... answers virtually every important question that could be asked about public opinion surveys and elections." -Richard Morris, Washington Post"
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Book Description Chatham House Pub, 1999. Condition: New. book. Seller Inventory # M1889119229