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The Secret to Selling More reveals simple and practical secrets to effective and efficient sales and marketing. Using a down-to-earth style and common-sense examples, Mitch Goozé dares readers to rethink their sales and marketing functions, allowing anyone from the top executive to the first time sales person to unearth a more efficient way to increase sales. In a day when companies are eager to out-grow the competition, Goozé explains how to apply proven process management ideals, once used to revolutionize manufacturing, to streamline sales functions and ensure that the customer always comes first – and that sales soar.
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The Secret to Selling More is my second book on the topic of marketing and sales. This volume evolved out of the frustrations my clients and I have experienced while working together over the past several years. Many of my insights came from helping them increase sales.
In this book I’m going to examine two methods for improving the performance of your sales organization. The first method looks at efficiency, and the second looks at effectiveness. I guarantee that once you read this, you will be able to construct a selling machine that will Manufacture® Customers for your organization.From the Inside Flap:
Are you happy with your sales organization? Has the absolute sales performance of your entire sales organization improved over the last five, ten or twenty years? If it has, is the improvement significant? Had your manufacturing or service delivery efficiency improved only as much as your selling productivity, would you still be in business?
By unanimous consent, the vast majority of the over 2,000 company executives Mitch has talked with over the last nine years express dissatisfaction with the performance of their sales force. Beyond the limited number of top performers in each organization, there is a substantial drop-off in the performances of the rest of the sales force. And this pattern transcends company size or industry type.
If the previous questions got your attention, read this book because you'll find some eye-opening solutions to this problem. No matter what your company sells -- consumer products, high-tech, low-tech, or no-tech industrial products -- or if you're in the services business, the solutions will be revealed.
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Book Description Inst for Marketing & Innovation inc, 2001. Hardcover. Condition: New. book. Seller Inventory # M1889772038
Book Description Inst for Marketing & Innovatio, 2001. Hardcover. Condition: New. Never used!. Seller Inventory # P111889772038