Profit RX: How to Create and Launch an Effective Marketing and Sales Plan for Your Business - Softcover

Softcover

ISBN 10: 1890009709 ISBN 13: 9781890009700

Publisher: Executive Excellence Pub, 2000

Synopsis

Entrepreneurship is hot! In a recent CNN interview. George Glendon, publisher of INC. Magazine, noted that thousands of people either have launched their own business or are about to do so. If he had talked about the challenges facing new and emerging entrepreneurs he would have pointed out that the most important thing for each of these new or growing businesses is creating a market position and solid revenue, even for Internet businesses. Doing business is the key to succeeding in business. Profit begins with Revenue. The bottom line starts at the top line.

Very few businesses have gone out of business as a result of too much business. Dr. Revenue has written over 400 Marketing and Sales plans for mid-sixe and smaller companies. Profit Rx provides a proven system for getting a high quality written Marketing and Sales plan completed and put in use quickly and cost effectively. This is a book to be used by management teams. Every member of the team needs a copy. Profit Rx makes it simple. It supplies the structure. It provides organization in the form of agendas for 9 meetings. And Profit Rx includes hundreds of real business examples. Dr. Revenue names names and provides data. This book is to be used, not just read.

About this title

About the Author

Dr. Revenue a.k.a. John S. Haskell - Entrepreneur, experienced senior manager, professional speaker, consultant and writer. In 1974 Haskell founded The Professional Marketing Group, Inc. This marketing, consulting, and advertising agancy provided services to more than 250 firms. Throughout his career, Haskell has written more than 400 marketing plans. He teaches the Fast Trac Entrepreneurial Business Planning Training course at the University of Southern California's Business Expansion Network.

Edition details

• Publisher: Executive Excellence Pub
• Publication date: 2000
• ISBN 10: 1890009709
• ISBN 13: 9781890009700
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 310