Building expertise is the source of competitive advantage in the knowledge economy. But downsizing, baby-boomer retirements, re-engineering, and technological change all drain the reservoirs of expertise in the organization. Based on more than 20 years of cognitive science research, this book: contrasts the psychological differences between experts and novices; defines memory systems and processes underlying learning and performance; provides the trainer, training designer, and human performance technologist specialist with the principles needed to leverage cognitive processes effectively.
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Ruth Clark, president of Clark Training and Consulting, is an instructional design expert that consults with major corporations and other organizations to help them design and develop effective training programs. She is the author of Developing Technical Training (ISPI, 1999) as well as numerous articles and text book chapters.
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