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Whatever type of club you run at whatever end of the market you are in, you'll find this book crammed full of proven, real-world, money-making marketing strategies! In this book, you will discover: Why Most Golf Club Marketing Fails! How to Identify Your Perfect Customer, How to Measure Your Results, How to Develop the Perfect Marketing Budget, The Keys to Perfect Pricing - Dominate Without Discounting! How to Develop Your Unique Selling Proposition, Legendary Lead Generation, 50 Legendary Promotions, How to Design Ads that Actually Work! Why Direct Mail is Your Secret Weapon for Membership and Real Estate Sales! Building the Perfect Web Site, The Secrets to Building a Massive E-mail Database, The Secrets to E-mail Marketing, How to Increase Sales in Every Department, How to Generate Unlimited Referrals, Legendary Publicity, The Keys to Legendary Service How to Develop Legendary Customer Loyalty, Creating a Legendary Experience for Your Customers, A Complete Plan for Dominating the Outings Marketing, Social Media for Buzz, Branding and Proft Building Buzz and Brand with Facebook
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"After almost 25 years, I've finally figured out golf marketing. Learn from the best (Andrew Wood/Legendary Marketing), implement with the correct tools (SmartSite), and WOW the customers! And now I realize we can do all this without discounting." - Randy Shannon, PA, General Manager, CrossCreek Golf Club, CAAbout the Author:
With a background of over 20 years in golf and marketing, Andrew Wood is an entrepreneur with a major track record of success in the business world including building a national franchise, from scratch by his early 30's.
A pioneer in using the Internet for business, Andrew combined his love and knowledge of golf with his passion for marketing to form Legendary marketing. He is regarded as the world's leading expert in the field of golf marketing and has done over 100 marketing seminars for the PGA of America, the National Golf Course Owners Association, the Canadian Golf Course Owners Association and others.
He is the author of over 20 sales and marketing books and audio programs including: Cunningly Clever Marketing, Cunningly Clever Selling, Cunningly Clever Entrepreneur, Selling With Confidence, Building A Legendary Reputation For Yourself or Your Service, Conquering Your Market with a One Man Army, How To Make $150,000 a Year Teaching Golf, The Traits of Champions, Legendary Leadership and The Golf Marketing Bible.
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Book Description Select Press, 2013. Hardcover. Condition: New. Never used!. Seller Inventory # P111890777102
Book Description Select Press, 2013. Condition: New. book. Seller Inventory # M1890777102
Book Description Select Press. Hardcover. Condition: Brand New. 2nd edition. 495 pages. 9.00x6.40x1.40 inches. In Stock. Seller Inventory # 1890777102