Consumer Economics: The Consumer in Our Society

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9781890871635: Consumer Economics: The Consumer in Our Society

The fourteenth edition of Consumer Economics: The Consumer in Our Society identifies the social, economic, and political forces that shape consumer demands, and it gives readers a better understanding of themselves as consumers in our society and the world. Readers will learn how the marketplace works to serve consumers, and they will also learn how it can work to disserve and even defraud consumers. This book examines what the government can do and is doing in the field of consumer protection, and it discusses how an individual may become a more mature, better-educated consumer citizen. In this new edition, discussions and references have been updated to reflect societal changes of the first few years of the new millennium. Students will find this a readable, information-packed book that will serve as a valuable resource.

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Consumer Economics: The Consumer in Our Society is a big-picture book providing background that readers need to make important economic decisions in their daily lives. But it also goes beyond the big picture to deal with the essential particulars of these decisions . . . the nitty gritty. It does this with full attention to substance as well as style. --Monroe Friedman, Emeritus Professor of Psychology, Eastern Michigan University

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Mel J. Zelenak, Wendy Reiboldt
Published by Holcomb Hathaway, Publishers (2005)
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Mel J. Zelenak, Wendy Reiboldt
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