Secrets of VITO: Think and Sell Like a CEO

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9781891984495: Secrets of VITO: Think and Sell Like a CEO

Discover the Sales Secrets of Corporate America's Top Movers and Shakers!

At a time when integrity of America's corporate leaders is in question and their business practices are under intense scrutiny, bestselling author Anthony Parinello takes us inside the minds of principled CEOs in his new book Secrets of VITO: Think and Sell Like a CEO.

Packed with proven, street mart strategies, tactics, and lessons from the best minds in business, this must- have guide for anyone who sells reveals how top-selling CEOs sell their prospects, customers, partners, employees, stockholders, and themselves. You'll discover:

  • How to think strategically and act tactically
  • The operating principles behind the way ethical CEOs sell
  • The 10 commandments of CEOs who sell
  • How CEOs handle objections
  • How CEOs increase loyalty from existing customers
  • 25 ways to diagnose prospects

With over 28 years of award-winning sales performance, Anthony Parinello is the country's foremost expert on selling to top decision- makers. Over 1 million business professionals and 65 of the Fortune 100 have embraced his techniques. Now you can, too.

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From the Inside Flap:

This book provides you with every insight you need to think like the person at the top and every tactic you need to sell like the person at the top. Includes habit forming traits that you must adopt today! The true essence of selling like a CEO. Four characteristics that every correspondence must have. Secret marketing tactics for today's economy and Ten Commandments of CEOs who sell. Read this book and join the most elite force of salespeople in the world. Salespeople who Think and Sell Like a CEO.

About the Author:

Anthony Parinello has spent the last 28 years mastering his selling skills. His commitment to the success of other, knowledge of the sales process, and passion for selling are absolutely unparalleled. As on of the nation's most innovative sales trainers, Parinello has helped build teams of salespeople who are able to quadruple their sales, lift the typical point-of-entry by two executive levels, and land millions of dollars in new contracts. Parinello has the extraordinary ability to become thoroughly immersed in the sales process with each and every person he coaches. And he takes a similar approach to his personal life. When he isn't training salespeople all across America, you can fund him enjoying time with friends and family, fishing, running marathons, scuba diving or enjoying his classic corvettes. He lives in San Diego, California.

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Parinello, Anthony
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