Achieving Success in Specialty Coffee is the definitive coffee business operations manual. Each of the book's 23 chapters is written by an expert in specialty coffee, an industry that elicits from its producers, promoters, and purveyors emotions as strong as the brew itself. In this invaluable book, the most knowledgeable individuals in specialty coffee share their enthusiasm and expertise with the established or new-to-the-market retailer who is serious about operating his or her specialty coffee business at an elevated level and achieving maximum profitability. Marketing, customer service, staff training, equipment function/maintenance, and product information are just some of the areas discussed in-depth to help retailers devise their own personal strategies for success.
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Bellissimo Coffee InfoGroup, the publisher of this book, is well known in the specialty coffee industry, and is the producer of such coffee industry media and books as the award-winning video-training tool "Espresso 101" and the start-up manual Bean Business Basics.Review:
"Achieving Success in Specialty Coffee is equivalent to having 23 mentors ready, willing and able to help the specialty coffee retailer achieve business success. While reading this book, I felt as though I was talking with the authors. The information provided in each chapter is well organized and encourages the reader to take action. Congratulations Bellissimo on another success!" -- Linda Smithers, President, Susan's Coffee & Tea/Past President, SCAA
"Internationally acclaimed journalist, author, consultant and specialty coffee expert Bruce Milletto's first solo publishing effort presents a family of voices from the specialty coffee industry to substantiate a wide range of information. As with all Milletto's works, the compilation is thorough and potent while remaining deceptively simple and user-friendly." -- Myra Fiori, Public Relations Director, Illy Espresso of the Americas, Inc.
"Over two decades ago, when several dozen entrepreneurs began the specialty coffee revolution, everything had to be learned by the seat of the pants. While trial and error can be invigorating, especially when a success is discovered, it takes a lot of time combined with costly mistakes. Achieving Success in Specialty Coffee is a road map given to the new members of the specialty coffee movement by its pioneers. Drink hardy of its passages. Welcome to the movement!" -- Phil Jones, President, Barnie's Coffee & Tea Company/Past President, SCAA
"Specialty coffee retail looks easy, but as with any business, looks can be deceiving. This book is full of excellent information covering all aspects of specialty retail by many of the leading experts in the world of specialty coffee. A must-read to achieve long-term success!" -- JoAnne Shaw, President/CEO, The Coffee Beanery, Ltd./Past President, SCAA
"The owner of a specialty coffee business has to worry about many things. This comprehensive how-to book will take away your anxiety and help you understand all of the dimensions that lead to profitability. Read this book! I have, and I now have a stronger vision about how to generate profits!" -- Rodger Owen, President, Bucks County Coffee Company/President Elect, SCAA
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