Henry J. Oles Background Power!

ISBN 13: 9781893696327

Background Power!

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New 220 page all color hard bound book (9" x 11.5") for professional photographers devoted entirely to the implementation of creative complementary backgrounds to enhance studio photography and profits. Special emphasis is given to the use of the Scene Machine and Spectravue series of Virtual Background projectors. Cover price: $39.95. The Scene Machine and Spectravue projectors use transparencies and any other media that influences the passage of light to create an infinite variety of backgrounds for portrait photography. Many of today’s clients reject traditional studio portrait photography that uses standard painted canvas or muslin backgrounds. They are looking for a more contemporary look and when they can’t find it, they either reject portraiture all together or they try to do it themselves with their new digital cameras and have their prints made at Wal-Mart or Sams. As a result, many studios are experiencing a decline in business. At the same time, photographers who place special emphasis on creating a more contemporary style of photography are reporting significant profit increases. Background Power! covers every aspect of how the professional photographer can use backgrounds to not only capture new clients but to also cause them to spend more on a greater variety of images and larger images. This is the first book ever written devoted entirely to backgrounds and how to turn them into new profits and studio success. A major part of the book covers ways the aggressive photographer can use backgrounds to attract customers who might otherwise have gone to a competing studio or never have gone to any studio at all. There is also emphasis on how individual photographers can easily create their own library of backgrounds, unlike any used by any other photographer. Discover why the implementation of background technology, especially projected Virtual Backgrounds, can be one of the most important components of the modern studio. The book is divided into ten chapters: Chapter 1 Introduction Chapter 2 The Photographer’s Background Options Chapter 3 Show Me The Money Chapter 4 Your Key to New Portrait Techniques Chapter 5 Your Key to New Marketing Strategies Chapter 6 War Games Chapter 7 Guerrilla War Chapter 8 Making It All Work Chapter 9 Featured Photographers Chapter 10 The Tools You Need This book is must reading for anyone who already owns a Virtual Background system or who is contemplating purchasing a new or used system. It is also valuable reading for any professional photographer who offers portraits whether they work out of their bedroom or garage, have an elegant main street location, or who operate a chain of studios. Every portrait has a background, but few photographers know how to use that background to generate business and profits.

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About the Author:

Background Power! was written by Dr. Henry J. Oles, Cr Photog., the world’s foremost authority on backgrounds. He has devoted the major part of his photographic career to improving background technology to enable the photographer to achieve a higher level of creativity and profit without having to leave the studio. Dr. Oles is also known for his “Your Bottom Line” column which appeared monthly for ten years in Professional Photographer magazine. He has also written two other books and dozens of other articles for photographers that have been published world wide. Dr. Oles has lectured and taught in most states in the US and in Canada, Mexico, Australia, England and Germany. Dr. Oles holds a PhD degree from the University of Pittsburgh and was a Professor of Psychology at two Universities. His background in psychology coupled with his years as a professional photographer enables him to offer unique perspectives on how to motivate clients to choose a portrait studio and buy more and larger prints. He writes in a very personal, matter of fact, style that is easy to ready and turn into specific action items.

Review:

Integrating Virtual Backgrounds into our work enabled us to expand our creativitity to a world of limitless possibilities. --Joseph & Louise Simone - Canada

Dr. Oles is a visionary. I owe my professional and financial success to his marketing concepts and Virtual Background system. --Gary Jentoft - Washington

Virtual Backgrounds has rejuvenated our studio, our creativity, and most importantly, our bottom line. --Doug Gordon - New York

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Henry J. Oles
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Henry J. Oles
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