The Tom Peters Phenomenon: Corporate Man to Corporate Skunk

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9781900961011: The Tom Peters Phenomenon: Corporate Man to Corporate Skunk
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"The first biography of a management phenomenon, Tom Peters - guru, corporate messiah, author and fashion accessory - Corporate Man to Corporate Skunk uncovers the truth behind the hype, the reality behind the Peters mythology. Crainer traces the rise of a one-man industry from Vietnam, McKinsey and the Pentagon to a corporate Billy Graham."

"Stuart Crainer gained unique access to Tom Peters, obtaining many hours of revealing interviews. He builds a complete picture by talking to Peters's former associates, his contemporaries, acolytes and opponents."

"Corporate Man to Corporate Skunk is a searching account of a management icon which simultaneously demystifies the whole guru industry and explains why managers continue to put such faith and dollars into a select few individuals."
—BOOK JACKET

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Corporate Man to Corporate Skunk The first biography of a management phenomenon, Tom Peters - guru, corporate messiah, author and fashion accessory - Corporate Man to Corporate Skunk uncovers the truth behind the hype, the reality behind the Peters mythology. Crainer traces the rise of a one-man industry from Vietnam, McKinsey and the Pentagon to a corporate Billy Graham. Stuart Crainer gained unique access to Tom Peters, obtaining many hours of revealing interviews. He builds a complete picture by talking to Peters’s former associates, his contemporaries, acolytes and opponents. Corporate Man to Corporate Skunk is a searching account of a management icon which simultaneously demystifies the whole guru industry and explains why managers continue to put such faith and dollars into a select few individuals. Peters on Money "I cash the cheques but it’s nutty when people in India are making 25 cents an hour. There is something obscene about $100,000 a day" Peters on Fame "It was a weird experience. The ultimate American experience. From being a black-suited management consultant to having a double page spread in People magazine" Peters on Success "I am glad it happened, but with fifteen years of retrospect I would sooner be dropped in the ocean with a rock tied to me than go through it all again" Peters on Failure "I’m devastated when I get bad reviews. I laugh a lot of that shit off but every wound is fatal" Peters on Books "The eight principles of In Search of Excellence have survived intact. Just the companies haven’t" Peters on Performance "I know when to screw people’s minds. You can take them to the brink and then pull them back" Peters on Peters "According to the press I make my dough as a ‘guru’. Revolting. That’s not my take. I just talk about stuff I’ve seen, try to confuse people I talk to. Yet most who attend my seminars are looking for answers. Thanks for coming, but how tragic. There are no answers. Just, at best, a few guesses that might be worth a try."

About the Author:

Stuart Crainer is a management and business writer and commentator. His work appears frequently in the Financial Times, The Times and Management Today. He is the author of The Ultimate Business Library and editor of the Financial Times Handbook of Management.

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9781841120133: The Tom Peters Phenomenon : Corporate Man to Corporate Skunk

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ISBN 10:  1841120138 ISBN 13:  9781841120133
Publisher: Capstone, 1998
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