Items related to Marketing
Synopsis
Designed to give readers a thorough grounding in the basic concepts and theories of marketing, the pocketbook is structured into three parts. The first part deals with the fundamental concepts, while part two addresses the marketing process - in other words, how to go about it. The final part explains how to put the theory into practice. All the fundamentals are covered, from market research and the development of a marketing strategy, to the planning and implementation of marketing campaigns.
"synopsis" may belong to another edition of this title.
About the Author
The author is a management consultant, chartered banker, member of the Strategic Planning Society and active writer, speaker and lecturer.
"About this title" may belong to another edition of this title.
- PublisherManagement Pocketbooks
- Publication date2004
- ISBN 10 1903776295
- ISBN 13 9781903776292
- BindingPaperback
- LanguageEnglish
- Edition number3
- Number of pages128
- IllustratorPhil Hailstone
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The Marketing Pocketbook (Management Pocketbooks): Marketing Pocketbook: 3rd Edition
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 4 out of 5 stars
Paperback. Condition: Very Good. Phil Hailstone (illustrator). The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR002981977
Quantity: 1 available
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The Marketing Pocketbook (Management Pocketbooks): Marketing Pocketbook: 3rd Edition
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 4 out of 5 stars
Paperback. Condition: Fair. Phil Hailstone (illustrator). A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Seller Inventory # GOR013955122
Quantity: 1 available
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The Marketing Pocketbook (Management Pocketbooks)
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Phil Hailstone (illustrator). The Marketing Pocketbook (Management Pocketbooks) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9781903776292
Quantity: 1 available
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The Marketing Pocketbook (Management Pocketbooks): Marketing Pocketbook: 3rd Edition
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Phil Hailstone (illustrator). Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Seller Inventory # wbs2871605097
Quantity: 1 available
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The Marketing Pocketbook (Management Pocketbooks): Marketing Pocketbook: 3rd Edition
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Phil Hailstone (illustrator). Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # wbs7853478427
Quantity: 1 available
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The Marketing Pocketbook (Management Pocketbooks)
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Phil Hailstone (illustrator). This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9781903776292
Quantity: 1 available
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Marketing Pocketbook
Published by
Management Pocketbooks, Aldershot, United Kingdom., 2004
ISBN 10: 1903776295
ISBN 13: 9781903776292
Used
Glossy Pictorial Card
Seller: J J Basset Books, bassettbooks, bookfarm.co.uk, Peter Tavy, United Kingdom
Seller rating 3 out of 5 stars
Glossy Pictorial Card. Condition: Near Fine (NEAR NEW). No Jacket. Phil Hailstone (illustrator). Third Edition. This book is part of a large purchase from a Public Sector Library and except where mentioned are for the most part LIKE NEW! MOSTLY the ONLY flaws are the blacked out (they insisted) Library stamps which show many of them to be UNUSED! This copy is Near Fine (NEAR NEW). FEEL FREE TO E-MAIL FOR PHOTOGRAPHS AND FURTHER DETAILS. FROM A DEALER WHO TELLS YOU WHO THEY ARE AND WHAT THEIR TELEPHONE AND ADDRESS CONTACT DETAILS ARE! Size: 16mo - over 5¾" - 6¾" tall. EX PUBLIC SECTOR LIBRARY BLACKED OUT STAMPS. CARD COVERED PAPERBACK. Seller Inventory # 33333337408
Quantity: 1 available