Synopsis
IKEA has made hip and classic home designs affordable and attainable to the masses, and this book explains why. A captivating look at the history of the company and the magic behind its success, this analysis examines various aspects of IKEA's sensational branding technique, from its humble Swedish roots and recognizable product names to its training academy, Almhult School, and visionary founder, Ingvar Kamprad. IKEA's foray into non-European markets, including America and Asia, and what was adapted for each is discussed, as well as how and why this company has achieved such a loyal fan base. Valuable for entrepreneurs and fascinating to anyone who has ever visited an IKEA, this is an insightful look at this global phenomenon.
"synopsis" may belong to another edition of this title.
About the Author
Elen Lewis is the editor of Brand Strategy. She is a regular contributor to Financial Times, The Independent, and The Guardian.
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Great Ikea!: A Brand for All the People (Great Brand...
Stock Image
Great Ikea!: A Brand for All the People (Great Brand Stories series)
Seller: Once Upon A Time Books, Siloam Springs, AR, U.S.A.
Seller rating 4 out of 5 stars
paperback. Condition: Good. This is a used book in good condition and may show some signs of use or wear . This is a used book in good condition and may show some signs of use or wear . Seller Inventory # mon0001338116
Stock Image
Great IKEA!: A Brand for All the People (Great Brand Stories S.)
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR002214207
Buy Used
US$ 2.19
Shipping:
US$ 7.45
From United Kingdom to U.S.A.
Quantity: 2 available
Seller Image
Great IKEA!: A Brand for All the People (Great Brand Stories S.)
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. Seller Inventory # wbs8222952070
Buy Used
US$ 3.37
Shipping:
US$ 6.65
From United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Great Ikea! : A Brand for All the People
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 15552573-6
Buy Used
US$ 6.09
Shipping:
US$ 10.64
From United Kingdom to U.S.A.
Quantity: 1 available