Philip Kotler is one of the most famous names in business and the guru of marketing. Who better than Kotler to provide expert and illuminating answers to the burning questions about marketing? What is the mission of marketing? What do marketing managers need to be successful? What marketing strategies work best today? What is the best way to segment a market? How do you build a brand? What impact will the Internet have on marketing? How can you measure marketing accurately? These are just a few of the crucial questions that Kotler tackles in this book. Concise and to-the-point, but based on unrivalled experience and expertise, this book is essential for virtually every student and practitioner of business and marketing. It will become a great source of wisdom and inspiration at a time when marketing is becoming one of the dominant forces driving business everywhere.
"synopsis" may belong to another edition of this title.
Book Description Hardback. Book Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Bookseller Inventory # GOR005360183
Book Description Hardback. Book Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bookseller Inventory # GOR001637023
Book Description Cyan Books, 2005. Hardcover. Book Condition: Used; Good. Ships from the UK within 24 hours. Previous owners Annotations/Highlighting. Bookseller Inventory # BBI2224938
Book Description Book Condition: Good. This is a hard cover book. The cover and pages show signs of normal wear. This book has no highlighting, bent, or torn pages. We ship Monday-Saturday and respond to inquries within 24 hours. Bookseller Inventory # 3O6C9I003PYA