FAQs on Marketing: Answered by the Guru on Marketing

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9781904879268: FAQs on Marketing: Answered by the Guru on Marketing
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Philip Kotler is one of the most famous names in business and the guru of marketing. Who better than Kotler to provide expert and illuminating answers to the burning questions about marketing? What is the mission of marketing? What do marketing managers need to be successful? What marketing strategies work best today? What is the best way to segment a market? How do you build a brand? What impact will the Internet have on marketing? How can you measure marketing accurately? These are just a few of the crucial questions that Kotler tackles in this book. Concise and to-the-point, but based on unrivalled experience and expertise, this book is essential for virtually every student and practitioner of business and marketing. It will become a great source of wisdom and inspiration at a time when marketing is becoming one of the dominant forces driving business everywhere.

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Other Popular Editions of the Same Title

9789814382328: FAQ's of Marketing: Answers And Advice By The Guru Of Marketing (Business Solutions)

Featured Edition

ISBN 10:  9814382329 ISBN 13:  9789814382328
Publisher: Marshall Cavendish International..., 2012
Softcover

9781904879329: FAQs on Marketing: Answered by the Guru of Marketing Philip Kotler

Cyan B..., 2005
Hardcover

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