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David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must-read.
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David Ogilvy (1911–1999), referred to in 1962 by Time as "the most sought-after wizard in today's advertising industry," is considered to have been one of the dominant thinkers in the field. He is also the author of Ogilvy on Advertising. Sir Alan Parker was a copywriter in the 1960s and 1970s and is now a film director and producer. Films he directed include Angela's Ashes, Fame, Midnight Express, and Pink Floyd: The Wall.Review:
"Ogilvy is the creative force of modern advertising." —New York Times
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Book Description Southbank Publishing, 2004. Condition: New. book. Seller Inventory # M1904915019
Book Description Southbank Publishing, 2004. Paperback. Condition: New. Never used!. Seller Inventory # P111904915019
Book Description Condition: New. New. Seller Inventory # STRM-1904915019
Book Description Southbank Publishing, 2004. Paperback. Condition: New. 50673rd. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Seller Inventory # 1904915019n