Confessions of an Advertising Man

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9781904915379: Confessions of an Advertising Man

A new edition of the timeless business classic featured on Mad Men—as fresh and relevant now as the day it was written "We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else."  —David Ogilvy David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.

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From the Publisher:

David Ogilvy was an advertising genius. At the age of 37, he founded the New York–based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best–seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must–read.

About the Author:

David Ogilvy (1911–1999), referred to in 1962 by Time as "the most sought-after wizard in today's advertising industry," is considered to have been one of the dominant thinkers in the field. He is also the author of Ogilvy on Advertising. Sir Alan Parker was a copywriter in the 1960s and 1970s and is now a film director and producer. Films he directed include Angela's Ashes, Fame, Midnight Express, and Pink Floyd: The Wall.

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Book Description Southbank Publishing, United Kingdom, 2012. Paperback. Book Condition: New. REV ed.. Language: English . Brand New Book. A new edition of thetimeless business classic featured on Mad Men as fresh and relevant now as the day it was written We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else. David OgilvyDavid Ogilvy was considered the father of advertising and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy s pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business. Bookseller Inventory # AAT9781904915379

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Book Description Southbank Publishing, United Kingdom, 2012. Paperback. Book Condition: New. REV ed.. Language: English . Brand New Book. A new edition of thetimeless business classic featured on Mad Men as fresh and relevant now as the day it was written We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else. David OgilvyDavid Ogilvy was considered the father of advertising and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy s pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business. Bookseller Inventory # AAT9781904915379

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Book Description Southbank Publishing, United Kingdom, 2012. Paperback. Book Condition: New. REV ed.. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. A new edition of thetimeless business classic featured on Mad Men as fresh and relevant now as the day it was written We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else. David OgilvyDavid Ogilvy was considered the father of advertising and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy s pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business. Bookseller Inventory # BTE9781904915379

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