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For centuries Guinness has been a national and international brand leader and it has been a pioneer in the whole area of marketing, branding and advertising. The iconic toucan and the slogan `Guinness is good for you' are universally recognizable, and much-loved symbols of not only the famous stout, but also of good old fashioned, fun loving Irishness. From beer mats to clocks, posters to dinky cars, there are a huge number of items all bearing the Guinness logo and image which enjoy increasing value and popularity with international collectors. The Guide to Guinness Collectables also features a foreword by Rory Guinness.
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The single definitive guide to Guinness china, bottles, die-cast models, and other clever marketing ephemera. . . A significant selection for antique and collectible libraries. --Library Journal
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