The Radio Sponsorship And Promotions Handbook: Creative Ideas For Radio Campaigns

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9781906392161: The Radio Sponsorship And Promotions Handbook: Creative Ideas For Radio Campaigns

Over the years the amount of radio revenue attributed to Sponsorship and Promotions has steadily increased. For S&P departments and programmers this has led to more time being spent trying to create creative solutions for the clients. The aim of this book to is bring together a whole collection of promotional ideas that can be used on air, or on-line.

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About the Author:

Andy Johnson is a radio programmer, lecturer, author and digital evangelist. He was founder of the speech based audio book download site audioVille and a managing partner of Open Source Studios Limited. After spending time as a presenter, and then a producer at Capital Radio, Andy was one of the founders and Creative Director at X-Trax Magazine. When Capital Radio plc purchased Red Dragon in 1998 he became Programme Director winning the NTL UK Station of the Year in 2000. Regional Programme Director, then Head of Group Programming for the Capital Radio Group, Andy then became Group Programming Strategy Director. He is the author of four books: The Radio Presenter s Handbook ISBN: 978-1-906392-08-6 (paperback), 978-1-906392-08-6 (hardback) Radio Programmer Core Skills ISBN: 978-1-906392-17-8 Radio Insights ISBN: 978-1-906392-18-5 Radio Sponsorship & Promotions Handbook ISBN: 978-1-906392-16-1

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Andy Johnson
Published by Saland Publishing (2007)
ISBN 10: 1906392161 ISBN 13: 9781906392161
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Book Description Saland Publishing, 2007. Paperback. Book Condition: Used: Good. Bookseller Inventory # SONG1906392161

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