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This book provides a working knowledge of the fundamentals of business forecasting that can be applied in the real world regardless of firm size. It takes the reader through basic forecasting methodology, and then practical applications. All aspects of business forecasting are discussed making this book a comprehensive, valuable reference.
What is unique about this book is threefold. First, this book is practically oriented. It avoids theoretical, rigorous, and mathematical discussions. It gets directly into how to use it, when to use, what it is used for, and what resources are required of it. Secondly, it incorporates the use of computer and information technology. Thirdly, the book goes much beyond just sales forecasting. It encompasses a wide range of topics of major importance to practical business managers, including economic forecasting, cash flow forecasting, cost prediction, earnings forecasts, and much more.
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Jae K. Shim is Professor of Business Administration at California State University, Long Beach, and a consultant for over twenty years. He is also president of the National Business Review Foundation.Review:
" Shim offers a concise, comprehensive introduction to forecasting, a vital function to business... An excellent vehicle for making a start in business forecasting or for reviewing currently used forecasting procedures. Summing Up: Highly Recommended." (Choice 2010-02-01)
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