Did you know that only twenty per cent of new businesses survive to see their fifth birthday? This is just not right. If they had focused on the key issues and received the right guidance, many of these failed businesses would still be here today. Better, stronger, faster is a benchmark book that acts as a mentor for the business builder addressing all of the hard issues and guiding the reader through the many pitfalls start-ups face. This book will ensure that the odds of your business surviving, and ultimately prospering, are stacked in your favour.
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After gaining a first class degree and then a masters, at just 24 Brad Rosser was working alongside Australia's most successful entrepreneur (and national icon), Alan Bond, and the nation's best deal maker, Peter Beckwith. After leaving Bond Corporation, Rosser joined the London office of McKinsey & Co., the world's most prestigious management consultancy. Brad then became a part of the inner sanctum at Virgin as Sir Richard Branson's right-hand man, dealing with all new start-ups. This was a pivotal time for Virgin as it embarked on an aggressive campaign to enter new industries. Since leaving Virgin, Rosser has become a successful serial entrepreneur, most recently founding the BetterStrongerFaster Group.Review:
"Brad always got the deal done...and knows the tricks of the trade." --Alan Bond, legendary Australian businessman. "Brad is an absolutely exceptional businessman. Not only that, he's a decent human being and is as authentic as he is inspiring. He always makes the complex simple and the impossible possible. A must read." --Rene Carayol MBE, founder and Chairman of Inspired Leaders, broadcaster and former Pepsi board member. "In a competitive world, building a brand with real strength is vital. Brad Rosser has drawn on his extensive experience, which includes many years of working with Richard Branson, to provide a guide to entrepreneurs which is invaluable." --Nicola Horlick, supertrader and founder of Bramdean Capital.
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