The Busy Manager's Guide To Marketing

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9781906884062: The Busy Manager's Guide To Marketing
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The Busy Managers Guide to Marketing is a readable, accessible and easy-to-follow book for practising managers with limited time and big ambitions.

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About the Author:

Bill Donaldson has taught, practised and researched in marketing for over 30 years. One time marketing manager, lecturer, consultant and now Professor, his motivation in writing this book is to emphasise the importance of marketing in adding value for a business and to help managers implement their marketing strategies, plans and programmes more effectively.

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