Business Marketing Face to Face

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9781906884550: Business Marketing Face to Face

Business Marketing is an academic textbook written from a marketing management perspective. It is about the marketing methods, issues and principles associated with the relationships and interactions between organisations.

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"Beware! Your view of B2B marketing will be quite different after reading this book. Chris & Scot provoke your thinking and stimulate questions in this important area of marketing." Peter Williams CEng, Chartered Marketer, Senior Lecturer, Leeds Business School "Beware! Your view of B2B marketing will be quite different after reading this book. Chris & Scot provoke your thinking and stimulate questions in this important area of marketing." -- Peter Williams CEng, Chartered Marketer, Senior Lecturer, Leeds Business School

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