Items related to Inspired Customer: No. 4 (Excellence Tetralogy)
The third element of the Excellence Tetralogy is perhaps the most important elemant and concerns the evolution of customer mentality and the emergence of the tribal customer. The implications of internet technology, has meant that the adoption of the customer centric commerce philosophy has shifted from a drive towards fulfilling the tangible transactional needs of customers and delivering the economics of the companies towards focusing on improving the economies of the individuals instead.
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- PublisherEuropean Centre for Best Practice Management
- Publication date2009
- ISBN 10 1906993041
- ISBN 13 9781906993047
- BindingPaperback
- Number of pages334
- EditorProfessor Mohamed Zairi
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