Inspired Customer (Excellence Tetralogy)

ISBN 13: 9781906993047

Inspired Customer (Excellence Tetralogy)

 
9781906993047: Inspired Customer (Excellence Tetralogy)
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The third element of the Excellence Tetralogy is perhaps the most important element and concerns the evolution of customer mentality and the emergence of the tribal customer. The implications of internet technology has meant that the adoption of the customer centric commerce philosophy has shifted from a drive towards fulfilling the tangible transactional needs of customers and delivering the economics of companies towards focusing on improving the economies of the individuals instead.

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