Excellence Tetralogy is the result of significant research work that has been undertaken for a sustained period exceeding 20 years. Most of the elements proposed in the Excellence Tetralogy approach have been empirically tested and validated in most sectors of the economy and using different geographical contexts in various parts of the world. The Excellence Tetralogy, as opposed to Juran's Trilogy, is more concerned with the wider perspective of building the external business capability for sustaining itself and delivering expected growth and development. The Excellence Tetralogy has four key inter-connected and inter-dependent elements associated with it: 1. The leadership, 2. The capability, 3. The customer, 4. The business.
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