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305 Direct Mail Clues, Tactics & Secrets provides an accessible and concise coverage to the core concepts and key topic areas of direct marketing. It incorporates a wide range of topical real world examples, allowing the reader to relate all explanations to practice. This book provides the ideal structure for any direct mail business, particularly for emerging entrepreneurs. It offers integrated coverage of the three key decision areas in direct mail - Tips, Hints & Secrets, direct mail project checklist and detailed templates, providing a clear and logical frame work to start this business. Key features include: Provides an investor friendly approach to the key topics in direct mail, Explains in simple terms hints, tips and techniques for the direct mail entrepreneur, Wide range of checklists, templates and spreadsheets for ongoing reference. This book is suitable for those people who are seriously interested in direct mail because direct mail is a very sound and proven business model.
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