Deciphering Advertising, Art and Architecture: New Persuasion Techniques for Sophisticated Consumers

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9781907471155: Deciphering Advertising, Art and Architecture: New Persuasion Techniques for Sophisticated Consumers

This fascinating account looks at the increasingly sophisticated methods used—not just in advertising campaigns but also in art and architecture—to sell products to a smarter and ever more cynical public. Examining the underlying strategies and relating these to academic theories, this book will be of particular interest to students of advertising and retail architecture. The in-depth analysis is also packed with case studies, including the famous Benetton, Diesel, and Timberland advertising campaigns.

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About the Author:

Graham Cairns is the head of architecture and interior design at the Writtle School of Design in Essex, England, and the author of the Spanish language book The Architect Behind the Camera. He has worked in architectural studios in London and Hong Kong and has run a performing arts group called Hybrid Artworks.

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Book Description Libri Publishing, United Kingdom, 2010. Paperback. Book Condition: New. Language: English . Brand New Book. This fascinating account looks at the increasingly sophisticated methods used--not just in advertising campaigns but also in art and architecture--to sell products to a smarter and ever more cynical public. Examining the underlying strategies and relating these to academic theories, this book will be of particular interest to students of advertising and retail architecture. The in-depth analysis is also packed with case studies, including the famous Benetton, Diesel, and Timberland advertising campaigns. Bookseller Inventory # AAR9781907471155

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Book Description Libri Publishing, United Kingdom, 2010. Paperback. Book Condition: New. Language: English . Brand New Book. This fascinating account looks at the increasingly sophisticated methods used--not just in advertising campaigns but also in art and architecture--to sell products to a smarter and ever more cynical public. Examining the underlying strategies and relating these to academic theories, this book will be of particular interest to students of advertising and retail architecture. The in-depth analysis is also packed with case studies, including the famous Benetton, Diesel, and Timberland advertising campaigns. Bookseller Inventory # AAR9781907471155

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