Flicks & Clicks' gives you a step-by-step guide to developing a multichannel selling business, illustrating key points with real-life examples. The reader is taken through the journey of planning websites and catalogues, from developing the pages to writing compelling sales copy, exploring the mysteries of branding on the way. Flicks & Clicks also explains how testing is the bedrock of ongoing success and gives lots of practical suggestions and ideas to try out. Whether you're a start up wanting to learn the basics, or an established retailer looking for information on best practice, Flicks & Clicks is packed with tips, tricks and insider secrets to give your multichannel retail business a competitive edge for years to come. Flicks & Clicks is endorsed by Drayton Bird, author of 'Commonsense Direct and Digital Marketing' with a foreword by Nigel Swabey, Chairman of Scotts & Co. The author, Mel Henson, is an award-winning strategist and copywriter and head of leading UK copywriting agency Words that Sell.
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Mel specialises in strategy and copy for catalogues and websites, and heads up the multi-channel copywriting agency Words That Sell (www.wordthatsell.co.uk). She has written for some of Britain's biggest names in home shopping, including Cotton Traders, David Nieper, Donald Russell, House of Bath and Turtle Mats. Several of her clients, including Aspace, Lyco, Muddy Puddles and Stocksigns, have won national 'Best Catalogue' awards. Mel also runs copywriting training courses for clients including Bradshaws Direct, Davy's Wine Bars, Kew Gardens and the University of Bedfordshire. Before turning to copywriting, Mel was an executive in leading London advertising agencies, helping to create TV, press and radio advertising for brands such as Immac (now Veet), Melitta Coffee, Cornetto and Carte D'Or Ice Cream. She also worked at Ogilvy & Mather Direct where she learned the principles of direct marketing. Mel is a popular speaker at industry events such as ECMOD and the Catalogue Exchange Summit and is on the judging panel for the ECMOD 360 European Catalogue and Website awards. She is also an official Ambassador for Women's Enterprise.Review:
An intelligent, no-nonsense and extremely readable guide to the logic of selling via catalogue and web. Flicks & Clicks is full of sound advice from someone who really knows what she's talking about. Paul Cunningham, Managing Director, Aspace Very comprehensive - everything you need to know about selling off the page, whether catalogue or web. Tim Curtis, Managing Director, Lands' End Europe I wish a book like this had been available when I started out in this industry. It would have saved me many costly mistakes and I might be retired by now. It will be a reference work for years. Nick Alderton, Managing Director, Peter Christian
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Book Description Ecademy Press, 2011. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P111907722041
Book Description Ecademy Press, 2011. Paperback. Book Condition: New. book. Bookseller Inventory # M1907722041