the Naked Lawyer: Rip to XXX How to Market, Brand and Sell You

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9781907787300: the Naked Lawyer: Rip to XXX How to Market, Brand and Sell You

Want to know how to - Successfully market, brand and sell yourself in this digital era? Generate GBP500,000+ of new client work enquiries in a year? Have more choice, change and control in the direction of your career, business or life? And be entertained whilst being informed? If your answer is YES then the naked lawyer is essential reading for you - Packed with examples, case studies and 'to do's' focusing on 10 key elements (with hundreds of proven successful steps, tips, hints and secrets) this inspirational book will show you how to get more clients, sales, referrals, income, value, growth and success. Within the report, author, lawyer and entrepreneur, Chrissie Lightfoot reveals the ROAR (Reach Out And Relate) model, a successful blueprint detailing how, as a trainee solicitor and newly qualified lawyer (during the 2009 recession), she achieved GBP562,000 of new client legal sales generation enquiries and referrals. From start to finish the naked lawyer will provide you with a complete strategy and skills toolkit for brand, career and business development - covering key areas including: Devising an effective personal brand; Using social media to build brand, win business and enhance relationships with clients; Innovation; Getting referrals and winning business; Creating a strategy and mindset for success; Communication; Client relationship management; and much more...

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About the Author:

Hi! Welcome to the naked lawyer. I'm Chrissie Lightfoot, an entrepreneur turned solicitor(non-practising) turned entrepreneur and CEO of EntrepreneurLawyer Limited. I am absolutely delighted to be your host and to have this opportunity to entertain you whilst sharing with you a new approach to 'how to get more clients, sales, referrals, income, value, growth and success'. Whether you are a lawyer or not, if you have had dealings with the legal profession, or if you simply wish to try some refreshingly new ways of marketing, branding and selling yourself with a view to achieving more choice, change and control in your career and life, then the naked lawyer is an absolute must read for YOU! The lady doth protest too much, methinks? A bit of background I'm a lawyer (2009 newly qualified solicitor) and an entrepreneur. I'm also: * Designated blogger for the Law Society Gazette 'In Business' blog (regular contributor to the Law Society Gazette's management section - UK); * Mentor for The Prince's Trust 'Million Makers Corporate Challenge' (UK Yorkshire region); * Women's enterprise ambassador (UK); * Past vice-chairman of the Federation of Small Businesses (Teesside Branch - UK); * A national award and prize winning researcher (UK); * A company prize winner; * Contributor to the book Big Rocks: Balancing Life & Work; * An innovator, rainmaker and sales legal coach; and * A woman on a mission dedicated to innovation in legal services provision and advising to benefit both lawyers and entrepreneurs. Feel free to check out my track-record and profile by Googling me or checking out my profile on LinkedIn; I'd welcome the opportunity to connect with you: http://linkedin.com/in/chrissielightfoot.

Review:

"the naked lawyer is not for the timid. It is for the BOLD. It is for the SAVVY. It is for the OPPORTUNIST. Right from the start you are confronted by the bare naked truth - for those who get itA" you will not read this once. It will be well worn because it will be a constant reference for you." - Dr Richard Norris, self leadership, performance & legacy coach, MBA, author of 'Hoof it! 7 Key Lessons on Your Journey of Success.' Your approach to 'developing and marketing' business for law firms is such a breath of fresh air - especially in terms of formulating innovative ideas for firms to move forward post the Legal Services Act." - Charlotte Black, Solicitor, Travlaw LLP. "the naked lawyer is a truly motivational marketing and sales book - and with the current shake-up of legal services comes at a particularly opportune moment." - Tim Kevan, Barrister (non-practising), Guardian law blogger, author of 'Law and Disorder' and co-author of 'Why Lawyers Should Surf.' "This well written and important work will change our lives for the better, it has already improved and touched mine." - David Gabor, Attorney at Law, New York.' "I'd highly recommend this book to any lawyer who is serious about thriving in the new connected world." - Steve Kuncewicz, Intellectual Property, Media & Entertainment Lawyer, author of 'Legal Issues of Web 2.0 and Social Media.' "I'm just going to say that the author of a book about sales and marketing which compels you to read it as strongly as the naked lawyer does clearly knows a thing or two about rainmaking." - Peter Groves, IP Lawyer (30 years experience), author of 'A Dictionary of Intellectual Property."

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