Inside Luxury: The Growth and Future of the Luxury Industry: A View from the Top - Hardcover

Giron, Maria Eugenia

Hardcover

ISBN 10: 1907794093 ISBN 13: 9781907794094

Publisher: LID Publishing, 2011

Synopsis

Despite the recent economic crisis experienced globally, the luxury industry has continued to grow through a combination of marketing, repositioning and targeting new/emerging markets. This book, written by an experienced practitioner in the sector, examines how luxury has grown and what the future holds for it. The results of a recent study show that brands classed as luxury enjoy greater resistance in stagnant markets and are actually growing in emerging markets (such as China and India). This book examines the distinguishing features of a luxury brand and the positioning strategies of leading companies. It looks at the implications of environmental issues and how luxury companies are cleverly incorporating that into their brands. The book provides important management and marketing lessons for companies from all sectors.

About this title

About the Author

Maria Eugenia Giron has worked extensively in the luxury sector, including at Loewe, where she was responsible for strategic planning, and at Carrera y Carrera, where she led the management buy-in and was CEO for seven years. She is associate professor at IE Business School.

About this edition

• Publisher: LID Publishing
• Publication date: 2011
• ISBN 10: 1907794093
• ISBN 13: 9781907794094
• Binding: Hardcover
• Number of pages: 240