Everybody is a shopper - a fact no company can ignore! Based on results of never publicly seen real-world research, using ethnographic and neuroscience studies on some of the world's leading brands and retailers, this is an insider's expose on how shoppers choose and buy brands (often without knowing how they do) and how brands can promote themselves. The author is one of the world's leading analysts of shopper behaviour. This book is the result of 20 years of pioneering research (from filming shoppers in-store to brain scanning) into how people around the world really shop. It explores what we actually do rather than what we think we do, how we really choose and make decisions to buy, and what really works for brands trying to persuade us to buy.
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Siemon Scamell-Katz founded a market research agency in the early 1990s, which specialized in shopper behavior, and which he then sold to TNA (part of the WPP Group) in 2007. Today, he is one of the world's top three experts in consumer behaviors and lectures and consults globally.
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Book Description Lid Publishing, 2012. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # P111907794182