The Environmental Capitalist: Making Billions by Saving the Planet

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9781907794780: The Environmental Capitalist: Making Billions by Saving the Planet

The new environmental hero is the capitalist, the entrepreneur. Self-confessed environmental capitalist Carl Hall argues that we need changes on a large scale and the only system that can reliably deliver that is capitalism. A bad conscience or wanting to be green will never create scale. People will continue to say they want an environmental solution and then still pick the cheapest goods in the supermarket. We need to turn to self-interest and the invisible hand. Treating environmental questions as something that can be solved by appealing to people s good nature is a red herring. In this controversial but inspiring book, Hall argues that capitalism is a system that can optimize anything we tell it to optimize, be it the most efficient refinery or the lowest-cost windmill. For companies that are serious about addressing the challenges the world is facing, there are great opportunities to turn bold actions into profits. As Hall says, Sustainability is the biggest business opportunity in the history of the world!

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About the Author:

Carl Hall is an entrepreneur and the founder of Alder, a private equity fund focused on growth companies in the clean technology industry.

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Book Description LID Publishing, United Kingdom, 2015. Hardback. Book Condition: New. Language: English . Brand New Book. The new environmental hero is the capitalist, the entrepreneur. Self-confessed environmental capitalist Carl Hall argues we need changes on a large scale and the only system that can reliably deliver that is capitalism. A bad conscience or wanting to be green will never create scale. People will continue to say they want an environmental solution and then still pick the cheapest good in the super market. We need to turn to self-interest and the invisible hand. Treating environmental questions as something that can be solved by appealing to people s good nature is a red herring. In this controversial but inspiring book, Hall argues that capitalism is a system that can optimize anything we tell it to optimize, be it the most efficient refinery or the lowest cost windmill. For companies that are serious about addressing the challenges the world is facing, there are great opportunities to turn bold actions into profits. As Hall says, Sustainability is the biggest business opportunity in the history of the world!. Bookseller Inventory # AAJ9781907794780

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Book Description LID Publishing, United Kingdom, 2015. Hardback. Book Condition: New. Language: English . Brand New Book. The new environmental hero is the capitalist, the entrepreneur. Self-confessed environmental capitalist Carl Hall argues we need changes on a large scale and the only system that can reliably deliver that is capitalism. A bad conscience or wanting to be green will never create scale. People will continue to say they want an environmental solution and then still pick the cheapest good in the super market. We need to turn to self-interest and the invisible hand. Treating environmental questions as something that can be solved by appealing to people s good nature is a red herring. In this controversial but inspiring book, Hall argues that capitalism is a system that can optimize anything we tell it to optimize, be it the most efficient refinery or the lowest cost windmill. For companies that are serious about addressing the challenges the world is facing, there are great opportunities to turn bold actions into profits. As Hall says, Sustainability is the biggest business opportunity in the history of the world!. Bookseller Inventory # AAJ9781907794780

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Book Description LID Publishing. Book Condition: New. The biggest business opportunity in the world today - saving the planet from environmental destruction. Num Pages: 208 pages. BIC Classification: KJH; KJJ. Category: (P) Professional & Vocational. Dimension: 241 x 165 x 17. Weight in Grams: 460. . 2015. Hardcover. . . . . Books ship from the US and Ireland. Bookseller Inventory # V9781907794780

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Book Description LID Publishing, 2015. Book Condition: New. The biggest business opportunity in the world today - saving the planet from environmental destruction. Num Pages: 208 pages. BIC Classification: KJH; KJJ. Category: (P) Professional & Vocational. Dimension: 241 x 165 x 17. Weight in Grams: 460. . 2015. Hardcover. . . . . . Bookseller Inventory # V9781907794780

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