Marketing and Designing the Tourist Experience

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9781908999450: Marketing and Designing the Tourist Experience
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The topic of experience is becoming central to full understanding of consumer behaviour. The book covers the key sectors where it is critical - from resort management and tourist information to destination marketing. International in scope it backs up the theory throughout with relevant case materials, questions and exercises.

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Other Popular Editions of the Same Title

9781908999467: Marketing and Designing the Tourist Experience

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ISBN 10:  1908999462 ISBN 13:  9781908999467
Publisher: Goodfellow Publishers, 2013
Hardcover