Synopsis
'A careful, detailed teardown of the people, culture and technology behind the world's most dynamic social network, TikTok. It is rare for a business analysis to read like a thriller – this one does.' Azeem Azhar, Founder, Exponential View
'TikTok is perhaps the fastest growing and most addictive social media tool yet created. This book is vital to understanding how it works and the impact it's having.' – Damian Collins MP, former chairman of the House of Commons Digital, Culture, Media and Sport Select Committee
'In TikTok Boom, Stokel-Walker matches the unparalleled breadth and scale of growth of the Chinese platform with remarkable depth and spectacular wisdom. Blending journalistic narrative with state-of-the-art academic research, no other author comes close to weaving this epic tale of the rise of China’s first global platform threatening Silicon’s Valley hegemony while operating as inflection point around the rise of one globe two Internet systems. This is a must read for students, scholars, and policy makers.' – David Craig, Clinical Professor, USC Annenberg
'It's clear that Stokel-Walker's strength is that he's not just TikTok-literate, he's TikTok-fluent. He knows the product, the people, and the entire ecosystem inside and out, and it is this familiarity that makes his telling so compelling, because he knows how to make you feel like you, too, are an insider in this strange new world.' - Rui Ma, founder, Tech Buzz China
'This book charts the story of an app on the rise that's changing the world of tech, charting the future of culture, and creating a new world of work: the creator economy... it breaks down some of the biggest questions for the future of work and culture.' - Li Jin, Atelier Ventures
TikTok is the fastest growing app in the world, and the first to challenge Silicon Valley's dominance of social media. Donald Trump claimed it was a threat to US security tried to outlaw it. India has banned TikTok.
Do the concerns about TikTok's Chinese ownership justify TikTok's treatment in the West? How has it taken over the world in just a few years, and what does its success mean for the future of technology?
In TikTok Boom, journalist and author of YouTubers, Chris Stokel-Walker has interviewed scores of people connected to the world’s hottest app, including current and former employees, as well as some of TikTok’s biggest names in front of and behind the lens, gleaning never-before-seen insights as to how the new influencer ecosystem works. And he goes behind the scenes at its ambitious Chinese owner, ByteDance, which wants to become Beijing's answer to Google, and finds out what has happened to its founder, Yiming Zhang.
TikTok Boom presents a nuanced, informed and incisive read on the characters and strategies behind the world's new tech order.
"synopsis" may belong to another edition of this title.
About the Author
Chris Stokel-Walker is a British journalist whose work regularly appears in WIRED, The Economist and Newsweek. He is known for breaking major news about YouTube and often reports on the site for television, radio and podcasts. For YouTubers he has travelled around the world, attending YouTube events and speaking to behind-the-camera producers and power- brokers, including key creators KSI, Hank and John Green, Emma Blackery, and many others.
"About this title" may belong to another edition of this title.
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TikTok Boom: The Inside Story of the World's Favourite App
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Canbury Press, United Kingdom, 2021
ISBN 10: 1912454793
ISBN 13: 9781912454792
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Paperback. Condition: Very Good. Fast-paced business book that explains TikTok 'It is rare for a business analysis to read like a thriller this one does.' Azeem Azhar, Exponential View 'A must-read for students, scholars, and policymakers.' David Craig, Professor, USC Annenberg TikTok didnt just arrive it detonated. In a handful of years, a shortvideo app from ByteDance, a Chinese tech company few people outside the industry had heard of, surged past entrenched platforms and reshaped what the internet looks like: how we watch, how we shop, how music breaks, how language evolves, and how fame is manufactured at scale. In TikTok Boom, journalist Chris StokelWalker takes you behind the screen to reveal how the worlds favourite app became a global force. This is the rare business and technology story that reads with the pace of a thriller because the stakes are real. TikTok isnt only entertainment; its a platform powered by an astonishing recommendation algorithm, a fastmoving creator economy, and a company operating at the centre of an EastmeetsWest superpower contest. Whether youre a creator trying to go viral, a marketer building a smarter social media strategy, a founder studying product growth, or simply curious about how your For You page seems to know you better than you do, TikTok Boom is your essential guide to understanding what makes TikTok tick and why it matters for culture, commerce, and power. What youll discover inside: The origin story: how TikTok evolved, scaled, and outmanoeuvred rivals in the attention war. The engine under the scroll: how TikToks algorithm, data signals, and feedback loops shape what you seeminute by minuteand why it feels so addictive. The new rules of influence: how trends are engineered, remixed, and amplified, and how creators turn seconds of video into careers. TikTok for business, without the buzzwords: what brands can learn from the platforms style of storytelling, community, and discovery. The hidden hand of moderation: content guidelines, enforcement, and the subtle ways they can change what becomes visible (and what disappears). The ByteDance ambition: the people who built the machine, the company culture behind it, and the friction that followed as TikTok expanded worldwide. The geopolitical tension around Chinese tech: scrutiny, bans, and political flashpoints that turned a social app into an international headline. StokelWalker draws on deep reporting and interviews with people connected to TikTok from company insiders to creators in front of the camera bringing clarity to the myths, controversies, and hype. Youll come away with a sharper understanding of why TikTok feels different from Instagram, YouTube, or Snapchat; why going viral on TikTok follows a distinct logic; and how algorithmic discovery has changed the value of followers, fame, and attention. And because this is written by a journalist not a hype merchant youll also see the bigger picture: how platforms police speech, how algorithms can quietly reshape culture, and why a seemingly fun app has become a battleground for influence and trust. Praise for TikTok Boom: It is rare for a business analysis to read like a thriller this one does. Azeem Azhar, Exponential View Vital to understanding how TikTok works and the impact its having. Damian Collins MP This isnt a get followers overnight handbook. Its something far more useful: a sophisticated, readable explanation of the system underneath the scroll. By the final page, youll understand why TikToks design is so persuasive, what its rise signals about the future of social media and digital marketing, and how the next era of online influence will be fought by creators, corporations, and governments alike. If you want to understand TikTok beyond the trends how it works, why it wins, and what it means for culture and commerce TikTok Boom belongs on your shelf. Scroll up and start reading today. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR011854035
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