Lookers into Bookers, The Tourism Marketing Blueprint: Marketing Strategies for Tour Operators and Tourism Businesses - Softcover

Torres, Chris

Softcover

ISBN 10: 1916147321 ISBN 13: 9781916147324

Publisher: The Marketing Coach, 2024

Synopsis

This book is for any tourism or hospitality business, marketing agency, or team looking to better understand the most effective way to market their business.

Although the focus of the strategy in this book is for a multi-day tour operator, the premise and structure of the strategy is the same approach I take for any experience-based business. Of course, content and target demographics may change, but how you talk, engage, and inspire your target audience — the storytelling element — will always remain the same.

This book is for anyone looking to get a better handle on how the many different individual elements of marketing fit together to become one, cohesive strategy that guides the consumer along the purchase journey and beyond — which is a long-winded way of saying that it will help you turn lookers into bookers.

Real Strategy. Real Operator.

Everything you will see in this book is 100% the strategy we took for Egyptian-based operator Sina Tours. No filter. Just the facts.

In this book, I will cover the exact approach we took to help Sina Tours grow their leads, bookings and, ultimately, their business.

About this title

About the Author

Chris is an author, podcaster, and an expert in brand development and digital marketing for tourism, boasting an illustrious 34-year journey in the industry. He speaks at global tourism events where he shares his knowledge and insights, guiding how travel, tourism, and destinations can catapult their brand recognition and boost bookings.At the helm of the Tourism Marketing Agency, Tourpreneur and The Marketing Coach, Chris has honed a niche in tour operator marketing, attracting a clientele that spans continents, with over 90% based outside the UK, including some of the industry's largest operators.

Edition details

• Publisher: The Marketing Coach
• Publication date: 2024
• Language: English
• ISBN 10: 1916147321
• ISBN 13: 9781916147324
• Binding: Paperback
• Number of pages: 224