Empowerment Dialogue: A New Approach to Fundraising

 
9781927375327: Empowerment Dialogue: A New Approach to Fundraising

Do you want to have a rewarding experience talking with your prospects and donors to invest in your organization? If you answered yes; yet, maybe need a little help with this, then Ken Ramsay's new book is for you.This book will help you seamlessly engross your prospective donors in a meaningful decision-making process that leads to heartfelt gifts. Empowerment Dialogue explores a complete approach to interacting with prospective donors to secure gifts, both current and deferred, that empower donors to decide what they personally want to do to benefit non-profits. It is written to share this new approach to fundraising with practitioners of all kinds, from the most experienced to those just starting out. It offers a powerful new way to secure support for non-profits - one that is highly effective and feels natural for the fundraiser while also being empowering and enjoyable for the prospective donor. Ken Ramsay has created a strategic series of dialogues, or conversations, which will lead prospects through a decision cycle. These dialogues are structured in such a way that the prospects open up, speak freely about their feelings for the organization, and arrive at a very complex and emotional decision. Current research indicates that donors are changing; these insights about how the philanthropic decision is made have made it possible to develop a methodology that will meet the needs and expectations of the modern donor. In addition, the process makes fundraising easier and more enjoyable for the fundraiser.

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About the Author:

Ken Ramsay is one of the most experienced fundraising professionals in North America and is committed to empowering those who empower others. He does this through speaking, training, teaching and conducting workshops for fundraisers, foundation staff, Boards and volunteers. He was the founding Chair of the Canadian Association of Gift Planners and led the international fundraising company Legacy Leaders for 18 years. Ken now teaches in the Humber College Fundraising Management Course and is a senior consultant with PGgrowth, a full service planned giving consultancy. He has recently created the ongoing comic strip, Gerald Bear, Fundraiser.

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