It All Began with Daisy

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9781927883013: It All Began with Daisy

This incredible success story tells in accurate, humorous detail how two sophisticated New Yorkers left the rat race and bought a farm in Nova Scotia. When their cow, Daisy, gave them too much milk for their little family, Sonia Jones started making dairy products for the local health food stores. Her recipes for yogurt, ice-cream, cheese spreads and cheesecakes took the province by storm, and soon the company began to grow like Topsy. The Jones's enterprise was so successful that they ended up becoming the proud owners of a multi-million dollar corporation. WHAT THE PRESS IS SAYING: The author relates the story in an engaging fashion, even describing setbacks cheerfully. There is added charm in accounts of veteran farmers whose advice was invaluable to the couple, to whom rural life at first was utterly alien. -Jim Morrison, Publishers Weekly The most appealing idea in this book is the notion that small-scale capitalism can help preserve both ecological balance and individual freedom. Especially when applied to farming, the vision brings out the Jeffersonian in us all; and the author is always cheerily optimistic about its prospects. "The chickens fattened themselves on maggots; the pigs took care of the wastage emanating from the kitchen or the dairy-case shelves; and the tourists liquidated the farm-related food products so the cash could then be used to keep the business growing." This is a striking passage-a sort of yuppie version of Virgil's "Georgics," with a notable element of truth. -Bob Coleman, New York Times A colorful parade of well-drawn characters and tragicomical events, from a leaky filling machine to two years of production built on a kitchen stove and Styrofoam boxes. This all but ensures the Jones's life will soon be the subject of a made-for-TV movie. Would Jane Fonda care to play the confident, unstoppable Sonia? -Jennifer Henderson, Toronto Financial Post What's especially interesting about Jones' story is that her company was a success in spite of itself. It was in business before it even had a name; it had no plan and no start-up money. That's nothing short of amazing when you consider that everything written or said about entrepreneurship stresses developing a solid business proposal, having a sound marketing plan, and spending a fortune to launch the enterprise. -Marilyn Linton, Lifestyle Editor, Toronto Sunday Sun

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From the Author:

I began writing this book at the busiest period of my life, during a time when I was nursing a baby and caring for a toddler and teaching literature classes at a university that was sixty miles away. My husband, Gordon, had bravely sold his consulting business in New York City and had moved with me to a seaside farm in Nova Scotia, Canada, where he was looking forward to taking life easy and thinking great thoughts by the fireside.
     Our neighbor, Travis, heard that the new owner of the farm next door was a professor, but he was too shy to approach such an exalted personage. When he found out the professor was only me, however, he came over one morning and introduced himself to the Americans next door. Gordon was afraid he'd think that as Americans we'd be putting hot dog stands all up and down the shoreline, so he assured Travis that we fully intended to leave the farm exactly as it was. Travis looked skeptically at Gordon for a while, then he told him he'd have to get some "critters" to gnaw off the grass, or the land would revert back to alderbush. Gordon wasn't sure what kind of critters he was referring to (the only "critters" he'd ever seen in New York were cockroaches). The next day Travis took him to a cattle auction, and they returned with six beef critters and a Jersey milk cow.
     That day Gordon and I leaned against the fence and watched the critters gnawing off the grass. We were amazed. They knew exactly what to do and how to do it, and they needed no instructions from us. Being farmers was going to be a piece of cake. At least that's what I thought. But after Travis taught Gordon which end of Daisy to milk, my proud husband presented me with twenty quarts of fresh milk that day, and it was up to me to figure out what to do with it. I made puddings, cream sauces, milk shakes, and everything else I could think of, but the next day he brought me another twenty quarts, and I knew I was in BIG trouble.
     That was just the beginning. Gordon had his share of problems too, when the snow began to fly. The six beef critters had to be put in the barn for the winter, and Gordon was sure that there would be no end of the amount of waste material they were able to produce. By the time spring came around, he was complaining that his manure pile was the highest point in Lunenburg county.
     Meanwhile I had learned through endless experiments to make yogurt in quantities large enough to sop up all the milk that Daisy could produce. I had used every method I could think of to incubate the milk, including a tropical fish tank, but at first I was so unsuccessful that Gordon had to go out and buy some pigs to eat my mistakes. I loved those pigs. They were totally uncritical admirers of all my abortive efforts.
     I finally settled on Styrofoam boxes filled with clean, new plastic containers filled with the inoculated milk, with all the air holes between the containers stuffed with clean items of laundry fresh out of the dryer. My two little girls grew up thinking that normal houses were like igloos lined with Styrofoam boxes.
     We eventually parlayed the yogurt-making endeavor into a multi-million dollar company. We built a small factory across from the farmhouse, and I would go over there at about two in the morning to pasteurize and cool the milk and inoculate it at the perfect temperature. While the milk was incubating I would prepare my classes and correct papers, and when the process was finished I would flush cold water through the jackets of the vats so the yogurt would be ready to process when the staff came in at six o'clock.
     Our yogurt ended up in the three major supermarket chains throughout the four Atlantic provinces, and we had about fifty employees (some part-time). When I look back on it all, I sometimes wonder how we managed to cram so much work into a twenty-four-hour period, but it mainly boiled down to good planning and efficiency, as well as careful staff selection and training. I have to smile when I think that we went to Nova Scotia in the first place because we were hoping to relax and take it easy on our back porch as we contemplated the sparkling ocean.
     This book relates only to the sequel, "Daisy and Goliath," which describes how the federal government managed to put us out of business by demanding that we make our yogurt with the same equipment that was used by the huge multinational dairies. Not only was that equipment much too big for our dairy plant, but the dairy manufacturers who created the regulations were our direct competitors. Strange coincidence!

Review:

  • The author relates the story in an engaging fashion, even describing setbacks cheerfully. - Publishers Weekly
  • The most appealing idea in this book is the notion that small-scale capitalism can help preserve both ecological balance and individual freedom. - New York Times
  • A colorful parade of well-drawn characters and tragicomical events... This all but ensures the Joneses will be the subject of a made-for-TV movie. Would Jane Fonda care to play the confident, unstoppable Sonia? - Toronto Financial Post

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Book Description Erser and Pond Publishers Ltd., United States, 2013. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****. This incredible success story tells in accurate, humorous detail how two sophisticated New Yorkers left the rat race and bought a farm in Nova Scotia. When their cow, Daisy, gave them too much milk for their little family, Sonia Jones started making dairy products for the local health food stores. Her recipes for yogurt, ice-cream, cheese spreads and cheesecakes took the province by storm, and soon the company began to grow like Topsy. The Jones s enterprise was so successful that they ended up becoming the proud owners of a multi-million dollar corporation. WHAT THE PRESS IS SAYING: The author relates the story in an engaging fashion, even describing setbacks cheerfully. There is added charm in accounts of veteran farmers whose advice was invaluable to the couple, to whom rural life at first was utterly alien. -Jim Morrison, Publishers Weekly The most appealing idea in this book is the notion that small-scale capitalismcan help preserve both ecological balance and individual freedom. Especially when applied to farming, the vision brings out the Jeffersonian in us all; and the author is always cheerily optimistic about its prospects. The chickens fattened themselves on maggots; the pigs took care of the wastage emanating from the kitchen or the dairy-case shelves; and the tourists liquidated the farm-related food products so the cash could then be used to keep the business growing. This is a striking passage-a sort of yuppie version of Virgil s Georgics, with a notable element of truth. -Bob Coleman, New York Times A colorful parade of well-drawn characters and tragicomical events, from a leaky filling machine to two years of production built on a kitchen stove and Styrofoam boxes. This all but ensures the Jones s life will soon be the subject of a made-for-TV movie. Would Jane Fonda care to play the confident, unstoppable Sonia? -Jennifer Henderson, Toronto Financial Post What s especially interesting about Jones story is that her company was asuccess in spite of itself. It was in business before it even had a name; it had no plan and no start-up money. That s nothing short of amazing when you consider that everything written or said about entrepreneurship stresses developing a solid business proposal, having a sound marketing plan, and spending a fortune to launch the enterprise. -Marilyn Linton, Lifestyle Editor, Toronto Sunday Sun. Bookseller Inventory # APC9781927883013

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Book Description Erser and Pond Publishers Ltd., United States, 2013. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****.This incredible success story tells in accurate, humorous detail how two sophisticated New Yorkers left the rat race and bought a farm in Nova Scotia. When their cow, Daisy, gave them too much milk for their little family, Sonia Jones started making dairy products for the local health food stores. Her recipes for yogurt, ice-cream, cheese spreads and cheesecakes took the province by storm, and soon the company began to grow like Topsy. The Jones s enterprise was so successful that they ended up becoming the proud owners of a multi-million dollar corporation. WHAT THE PRESS IS SAYING: The author relates the story in an engaging fashion, even describing setbacks cheerfully. There is added charm in accounts of veteran farmers whose advice was invaluable to the couple, to whom rural life at first was utterly alien. -Jim Morrison, Publishers Weekly The most appealing idea in this book is the notion that small-scale capitalismcan help preserve both ecological balance and individual freedom. Especially when applied to farming, the vision brings out the Jeffersonian in us all; and the author is always cheerily optimistic about its prospects. The chickens fattened themselves on maggots; the pigs took care of the wastage emanating from the kitchen or the dairy-case shelves; and the tourists liquidated the farm-related food products so the cash could then be used to keep the business growing. This is a striking passage-a sort of yuppie version of Virgil s Georgics, with a notable element of truth. -Bob Coleman, New York Times A colorful parade of well-drawn characters and tragicomical events, from a leaky filling machine to two years of production built on a kitchen stove and Styrofoam boxes. This all but ensures the Jones s life will soon be the subject of a made-for-TV movie. Would Jane Fonda care to play the confident, unstoppable Sonia? -Jennifer Henderson, Toronto Financial Post What s especially interesting about Jones story is that her company was asuccess in spite of itself. It was in business before it even had a name; it had no plan and no start-up money. That s nothing short of amazing when you consider that everything written or said about entrepreneurship stresses developing a solid business proposal, having a sound marketing plan, and spending a fortune to launch the enterprise. -Marilyn Linton, Lifestyle Editor, Toronto Sunday Sun. Bookseller Inventory # APC9781927883013

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Book Description Erser and Pond Publishers Ltd. Paperback. Book Condition: New. Paperback. 254 pages. Dimensions: 8.4in. x 5.6in. x 0.7in.This incredible success story tells in accurate, humorous detail how two sophisticated New Yorkers left the rat race and bought a farm in Nova Scotia. When their cow, Daisy, gave them too much milk for their little family, Sonia Jones started making dairy products for the local health food stores. Her recipes for yogurt, ice-cream, cheese spreads and cheesecakes took the province by storm, and soon the company began to grow like Topsy. The Joness enterprise was so successful that they ended up becoming the proud owners of a multi-million dollar corporation. WHAT THE PRESS IS SAYING: The author relates the story in an engaging fashion, even describing setbacks cheerfully. There is added charm in accounts of veteran farmers whose advice was invaluable to the couple, to whom rural life at first was utterly alien. -Jim Morrison, Publishers Weekly The most appealing idea in this book is the notion that small-scale capitalism can help preserve both ecological balance and individual freedom. Especially when applied to farming, the vision brings out the Jeffersonian in us all; and the author is always cheerily optimistic about its prospects. The chickens fattened themselves on maggots; the pigs took care of the wastage emanating from the kitchen or the dairy-case shelves; and the tourists liquidated the farm-related food products so the cash could then be used to keep the business growing. This is a striking passage-a sort of yuppie version of Virgils Georgics, with a notable element of truth. -Bob Coleman, New York Times A colorful parade of well-drawn characters and tragicomical events, from a leaky filling machine to two years of production built on a kitchen stove and Styrofoam boxes. This all but ensures the Joness life will soon be the subject of a made-for-TV movie. Would Jane Fonda care to play the confident, unstoppable Sonia -Jennifer Henderson, Toronto Financial Post Whats especially interesting about Jones story is that her company was a success in spite of itself. It was in business before it even had a name; it had no plan and no start-up money. Thats nothing short of amazing when you consider that everything written or said about entrepreneurship stresses developing a solid business proposal, having a sound marketing plan, and spending a fortune to launch the enterprise. -Marilyn Linton, Lifestyle Editor, Toronto Sunday Sun This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Bookseller Inventory # 9781927883013

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