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Marketing to the New Natural Consumer: Understanding Trends in Wellness written by Harvey Hartman, President and Founder of The Hartman Group, with David Wright, The Hartman Group's Director of Corporate Development, is a comprehensive look at the evolving natural products marketplace, including a history of the natural and organic industry, an analysis of who the "new natural consumer" is, an exploration of America's changing culture and lifestyle, and marketing implications for building natural brands in the wellness category.
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Harvey Hartman is the President and Founder of The Hartman Group, the leader in natural products market research. He has co-authored all syndicated studies by The Hartman Group, including Natural Sensibility: A Study of America's Changing Culture and Lifestyle, The Evolving Organic Marketplace, and Food and the Environment: A Consumer's Perspective series. Mr. Hartman currently consults on a wide range of topics concerning American cultural change and how consumer activities impact daily business products and services for a wide range of sectors, including retail channels, the natural products marketplace, the alternative health and mainstream health care market, food and beverage industries and the pharmaceutical and personal sectors.Review:
"Marketing to the New Natural Consumer proves that understanding today's consumer is not enough, organizations must understand where consumers are going and how they are evolving in order to truly achieve prominence in the competitive wellness industry. The Hartman Group provides the knowledge necessary to succeed in a dynamically changing market." -- Ken Fox, Director, Marketing Worldwide, Henkel Nutrition and Health Group
"Hartman and Wright have identified key forces driving the growth and realignment of the wellness product category. Through their understanding of how the industry and the market are co-evolving and their perspective of what new skills and strategic reassessments will be needed in this emerging environment, they have provided valuable insight into how to succeed in the natural products world." -- David M. Olivier, Senior Vice President, American Home Products Corporation
"This is a must read for anyone interested in the explosive growth of the natural foods market in America. Hartman and Wright are to be commended for their command of facts and figures and their lucid style which made this terrific book not just informative but fun to read." -- Kevin J. Clancy, Ph.D., Chairman & CEO, Copernicus Co-author, The Marketing Revolution and Marketing Myths that are Killing Business
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Book Description Hartman Group, 1999. Paperback. Condition: New. Seller Inventory # DADAX1929027001
Book Description Hartman Group, 1999. Condition: New. book. Seller Inventory # M1929027001
Book Description Hartman Group, 1999. Paperback. Condition: New. Never used!. Seller Inventory # P111929027001
Book Description Hartman Group, 1999. Paperback. Condition: New. 0. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Seller Inventory # 1929027001n