Art of War for Warrior Marketing (Sun Tzu's the Art of War Plus)

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9781929194377: Art of War for Warrior Marketing (Sun Tzu's the Art of War Plus)

Two book in one, this award-winning book contains the complete original text of The Art of War is on the left-hand pages and its line-by-line adaptation for facing marketing challenges is on the facing right-hand pages. While our sales adaptations focus on using traditional strategy in selling specific accounts, this book applies those same methods to positioning a brand in the marketplace and creating market awareness of that brand.

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From the Publisher:

Buying this book gives you access to the FREE Study Guide on our web site with hundreds of pages of analysis of Sun Tzu's competitive system. While testing your marketing skills, this study guide explains each stanza of The Art of Marketing and Sun Tzu's method for strategic marketing. You can also use this site to download our free art of war screen saver and motivational posters.

From the Author:

I used this marketing approach in building my own multi-million dollar software company. Modern business approaches marketing as warfare. This book applies the proven rules of winning at war to today's marketing problems.

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