Items related to High Tech Product Launch-Second Edition
Synopsis
The updated version of this popular launch guide captures the best practices of product launch for today's dynamic economy. Product launch has become a critical business process, necessary for companies to generate revenue, grow or even survive. The practice of launch includes all of the work done during the three months before a product is made available to the market, requiring a unique blend of marketing and project management skills. Companies of any size can use this book to guide them through the critical launch process for any type of product or service. Marketing professionals, entrepreneurs, and product managers will find all the information they need for the entire launch process.
The first edition of this book became a classic reference for the basics of product launch, used worldwide by companies and individuals. The Second Edition builds upon the principles of the first edition, with new content, 44 illustrations and updated examples. The content guides the reader through the launch process, from data gathering to analysis to planning to implementation. The techniques presented can be used to launch any type of product or service.
Who's buying it?
Marketing professionals, launch managers, product managers, entrepreneurs, marketing directors, marketing communications and P.R. firms, and small business owners.
What's the content?
A practical, how-to guide for launching any product or service that covers the launch process from beginning to end. The basic principles of launch are included, such as market and competitive analysis; market strategy; external and internal marketing programs; creation of marketing plans; compiling launch plans; and launch management. To expand this basic content, several new topics have been added:
-Using web intelligence techniques to support market analysis -Analyzing competitive environments -Mapping the business model and planning distribution -Using messages in market materials -How to write a press release -Creating launch schedules for managing and reporting -Developing and managing launch budgets -Setting up an online launch center
How is the book being used?
-Launch managers use it as a reference to guide launch activities and train the launch team -Product managers use it to do market analysis and develop marketing plans -Marketing directors use it to do strategic launch planning and management -Entrepreneurs use it to learn what they need to do to launch their product and company -Marketing communications and P.R. firms use it to help guide their clients through launch
"synopsis" may belong to another edition of this title.
About the Author
Catherine Kitcho is a consultant and author who specializes in product launch and strategic marketing, and is known as The Launch Doctor. Based in California, she has worked with more than 50 companies of all sizes from startups to the Fortune 500 to launch their products and develop repeatable launch processes. She has also worked with many entrepreneurs, helping them launch their companies as well as their first products. Catherine is the author of three books on marketing and new product management. In addition to HIGH TECH PRODUCT LAUNCH-SECOND EDITION, she also wrote FROM IDEA TO LAUNCH AT INTERNET SPEED, a complete guide to new product management with an emphasis on profitability. She also writes a regular column at her launchdoctor website called The Launch Forum, and posts launch tips on Twitter.
"About this title" may belong to another edition of this title.
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High Tech Product Launch-Second Edition
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Unknown. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1. Seller Inventory # G1929936044I4N00
Quantity: 1 available
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High Tech Product Launch; SIGNED *
Published by
Pele Pubns, Mountain View, CA * * * * *, 2005
ISBN 10: 1929936044
ISBN 13: 9781929936045
Used
Soft cover
Signed
Seller: L. Michael, North Hollywood, CA, U.S.A.
Seller rating 5 out of 5 stars
Soft cover. Condition: As New. B00K: As New/, 2005 (illustrator). 2nd Edition. B00K: As New/, $81.23 1929936044 High Tech Product Launch; SIGNED Kitcho, Catherine Pele Pubns Mountain View, CA 2005 2nd Edition Off White to Blue To Brown Patterned Spine With Title In Darker And Lighter Blue Letters, Soft Cover B00K: As New/, 259 Numbered Pages, That Appear To Be UnRead, And Are Clean And Tight To The Spine, Slightest of Edge And Shelf Wear, Gift Inscription, Signed By The Author On The Pre Title Page, In Black Ink. = Description Applies To This B00K, Only. = This Author Signed Book Has A Special Significance, Is Hard To Find, Will Be Packaged And Shipped = Carefully, To Avoid Shipping Damage And Will Make It, An Excellent Addition To Your Own Personal Library Collection, Or As A Gift, For The Discriminating Reader / Collector. = WORLD WIDE SHIPPING, AVAILABLE. =*=* California State Law Now Requires The Following Notice Be Given: *=*=* Seller Did Not See And Was Not Present When This Item Was Signed. No Certificate Of Authenticity Is Included In This Sale/Purchase Price. If You Would Like A Certificate Of Authenticity, You Can Obtain One At Your Own Convenience And Expense, Which Is Not Included In The Purchase Price Of This Item. =*=*. Signed by Author(s). Seller Inventory # 003601
Quantity: 1 available