Marketing With Newsletters: How to Boost Sales, Add Members & Raise Funds With a Print, Fax, E-Mail, Web Site or Postcard Newsletter

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9781930500112: Marketing With Newsletters: How to Boost Sales, Add Members & Raise Funds With a Print, Fax, E-Mail, Web Site or Postcard Newsletter
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Offers advice on preparing a newsletter, covering such topics as marketing, budgeting, reader surveys, mailing lists, editorial content, and layout.

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