The Elements of Promotion

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9781930616004: The Elements of Promotion
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The book introduces the reader to Web site promotion, Information Theory, and Promotion methods for search engines and other forms of Web site promotion. The book explains what needs to be done and also walks you though workshops for preparing your Web site for promotion and proper indexing on the Internet.

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From the Author:

Thank you for your interest in this book! The Elements of Web Site Promotion is designed to provide you with the know-how required to publish information on the Internet, or your company’s intranet, in a way that programmatic indexers (search engines) can properly index and therefore your viewers can find. The core of this book explains the importance of understanding how a Search Engine will view your page when building a web document. Knowing your target audience is core to any writing plan- when publishing on the web, authors have two audiences, their readers and the search engines. This book will introduce these concepts to you in simple, easy to follow sections. The Elements are timeless. They are all that is available to machines for indexing and they are the core of your site/page on the web. In this book, I present the basic elements of a web document and how to prepare it for search engine indexing. You will get plain, straight forward insight into:

-What the main elements of a web document are

-How to structure your information for proper indexing

-Avoiding questionable tactics that may help for a short period, in limited areas, but in the long run will hurt your presence on the Internet

-Additional elements of Promotion and traffic building A Web Developer will build many pages designed for viewers. It is my hope that from reading this book, publishers of information on intranets and the Internet will consider metadata elements as important as visual perception when building their sites. To implement these principles cost nothing and the benefits will be easily noticed. I hope that this book will not only help you to gain insight into how search engines and traffic building techniques work on-line, but will also save you frustrating and costly mistakes. If you are looking for a reference guide to the basic elements of web site promotion, then this book is for you! Sincerely, Rob Yonaitis

From the Inside Flap:

The Internet provides companies with a unique set of challenges. For the first time in history, all companies, no matter what their size or location, can compete for customers around the world on an equal footing. All customers can shop for the best product and price with equal ease from their own time zones and on their own schedules. The challenge for companies in the twenty-first century is to find a way to stand out in such an over-crowded, competitive marketplace. eSuccess will come to the companies that best use their past experiences and existing databases to develop strategies for these global markets. This book will give the reader the necessary information needed for maximizing their visibility on the Internet and for maximizing the efficiency of their internal organizations.

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Other Popular Editions of the Same Title

9780193061606: The Elements of < Web Site> Promotion

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ISBN 10:  0193061600 ISBN 13:  9780193061606
Softcover

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Yonaitis, Robert B.
Published by HiSoftware Publishing (2000)
ISBN 10: 1930616007 ISBN 13: 9781930616004
Used Paperback Quantity Available: 1
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Book Description HiSoftware Publishing, 2000. Paperback. Condition: Used: Very Good. The pages of this book are clean and unmarked. The cover has some light surface/edge wear. A good copy. FAST SHIPPING & FREE TRACKING!. Seller Inventory # 145154

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