Data Mining and Business Intelligence: A Guide to Productivity - Softcover

Kudyba, Stephan; Hoptroff, Richard

Softcover

ISBN 10: 1930708033 ISBN 13: 9781930708037

Publisher: Igi Global, 2011

Synopsis

An overview of data mining technology and how it is applied in a business environment. Methodologies are described that solve a variety of business problems and enhance firm-level efficiency in a less technical, managerial style. The book also incorporates the data mining process into the spectrum of complementary technologies that together comprise corporate information systems that promote business intelligence. Business intelligence involves the proliferation of value-added information throughout a given enterprise through the use of various software applications that promote efficiency for the firm.

About this title

From the Back Cover

"The authors combination of top-tier academic credentials along with years of experience make this work a unique asset. It sheds new light on the process of estimating Advertising effectiveness and I would recommend it to management across industry sectors as an essential reference to increasing firm efficiency." -Rob Young of HYPN Advertising, a subsidiary of Omni Com

"Readers and business practitioners will do well to read this book because it provides them strategies for growing their business, improving efficiency and making larger profits. Even for the non-practitioners it prvodes valuable information about the changes taking place in this important sector." -Romesh Diwan, Rensselaer Polytechnic Institute

About the Author

Stephan Kudyba began his career in the investment banking industry where he spent over a decade of his life analyzing the state of the global economy. His experience has included such activities as International Economist/Market Analyst and Risk Exposure Management, which involved the creation of sophisticated models that identified trends in securities prices. Over the years, he has worked in such institutions as Citibank (New York), Dresdner Bank (Frankfurt, Germany and New York) during which he obtained a Masters in Business Administration with a finance concentration. In order to fully grasp the changing nature of economic activity as a result of the evolving information age, Dr. Kudyba attained a PhD in economics at Rensselaer Polytechnic Institute with a special focus on information technology and firm level productivity. He is now an economic consultant with Cognos Corporation where he applies data mining and business intelligence technology to devise productivity enhancing strategies for organizations around the globe.

Richard Hoptroff obtained a PhD in Physics in London for developing optimization algorithms and neural networks for industrial applications including control systems and robot vision. After graduating in 1992, he applied the same techniques to economics and business modeling. After initially working as a consultant, he started Right Information Systems (RIS), a software company dedicated to producing what was to become known as data mining software. RIS's premier product was 4Thought, a neural-network based modeling and forecasting package. In 1997, RIS was acquired by Cognos Inc of Ottawa, Canada, where he became Director of Data Mining. In 1999 he returned to independent consulting and is currently based in Amsterdam in the Netherlands.

Edition details

• Publisher: Igi Global
• Publication date: 2011
• ISBN 10: 1930708033
• ISBN 13: 9781930708037
• Binding: Paperback
• Language: English
• Number of pages: 166