The Secrets of Emotional, Hot-Button COPYWRITING: How to employ the 7 key copy drivers that make people act

0 avg rating
( 0 ratings by Goodreads )
 
9781931068697: The Secrets of Emotional, Hot-Button COPYWRITING: How to employ the 7 key copy drivers that make people act

This book is about how to write copy. Not just any copy, but great copy. Copy that persuades people to change their behavior and either 1) order a product, 2) donate money to a cause, or 3) send for more information.

"synopsis" may belong to another edition of this title.

About the Author:

Since 1976, Denny Hatch has been a consultant, copywriter and designer in the field of direct marketing. In 1984, with his wife Peggy, he launched the newsletter, Who s Mailing What!, which was based on a library of over 200,000 direct mail samples. In 1992, his company was acquired by North American Publishing Co., in Philadelphia, where he is a regular columnist for Target Marketing magazine and editor of the e-newsletter, Denny Hatch s Business Common Sense, published by the Target Marketing Group. He is the author of: Business Books Million Dollar Mailings Method Marketing 2,239 Tested Secrets for Direct Marketing Success priceline.com A Layman s Guide to Manipulating the Media Novels Cedarhurst Alley The Fingered City The Stork Memoir Jack Corbett, Mariner

"About this title" may belong to another edition of this title.

(No Available Copies)

Search Books:



Create a Want

If you know the book but cannot find it on AbeBooks, we can automatically search for it on your behalf as new inventory is added. If it is added to AbeBooks by one of our member booksellers, we will notify you!

Create a Want