Speaking is an Audience-Centered Sport - Softcover

Marjorie Brody

Softcover

ISBN 10: 1931148171 ISBN 13: 9781931148177

Publisher: Career Skills Press, 2008

Synopsis

Professional speaker or salesperson, trainer or technician, this book gives you the critical edge for powerful presentations. Off-the-cuff remarks or orchestrated multimedia events, a meeting with the boss, or a Webinar, a simple phone conversation, or crucial sales presentation -- in every moment you know WHAT you want to do. Finally, a book that shows you HOW to do it. Step-by-step coaching that teaches you how to deliver knockout presentations. *How to score with your audience while you are presenting *How to turn audience members into fans forever *How to get buy-in for your ideas and message *How to address and eliminate stage fright symptoms *How to maximize your use of visual aids *Pointers for body language and gestures *Simple, practical, step-by-step coaching *Dozens of real-world examples, anecdotes and visuals

About this title

About the Author:

Marjorie Brody, CSP, PCC, CPAE Speaker Hall of Fame Founder & Fearless Leader of BRODY Professional Development -- is an author, sought-after public speaker, and coach to Fortune 1,000 executives. She is a global authority in helping successful business leaders identify their strategies and enhance their skills for career success. Marjorie is author of more than 18 books, including Professional Impressions ... Etiquette for Everyone, Every Day; and Career MAGIC: A Woman s Guide to Reward & Recognition. She is a recognized media expert whose commentary on workplace issues is regularly featured on TV (including Fox-TV and CNBC), radio shows, and in newspapers/ magazines (including The Wall Street Journal and Fortune). Marjorie s clients include Pfizer, New York Life Insurance, Johnson & Johnson, Aramark and JPMorganChase.

Review:

...In a straightforward style, she explains how to research audiences (and more). -- Presentations magazine, July 1998

A comprehensive how-to book that covers the gamut on presentation preparation. -- Successful Meetings magazine, June 1999

Marjorie Brody in her new book, Speaking is an Audience-Centered Sport, maintains that "life is a presentation." She elaborates, "From going on job interviews to making sales calls, your ability to present with confidence and competence will have great impact on your career."The book contains 11 chapters. Its large print makes it easy on the eyes. I found the photos and diagrams throughout the book to be very helpful.The author not only covers speeches but also presentations and devotes several chapters to the subject. For example in Chapter 4, "Organizing Your Presentation," Brody explains that persuasive presentations have three levels of persuasion: to motivate, to convince, and to call to action.I found Chapter 6, "Stage Fright & How to Control It," very interesting. Brody says that most speakers have four common fears: fear of fainting, fearing of boring your audience, fear of your mind going blank (this is my worst fear), and fear of being judged. For example she suggests that if your voice is shaky that you "project your voice to the back row of the audience."I felt that one weakness in Brody's book was that she went into too much detail in explaining speaking and presentation terminology. For the novice speaker and presenter as myself, I found the terminology sometimes hard to comprehend.Brody has authored or co-authored eight books including this one. She is the president of Brody Communications, Ltd., an international training corporation that focuses on helping people accelerate their careers, and a certified speaking professional. Overall, her latest book is worthwhile reading. -- From Independent Publisher

You'll find good advice by reading the "Meet the Pros" section, where 10 experts offer tips. -- Communication Briefings, September 1998

About this edition

• Publisher: Career Skills Press
• Publication date: 2008
• ISBN 10: 1931148171
• ISBN 13: 9781931148177
• Binding: Perfect Paperback
• Edition number: 4
• Number of pages: 296
• Editor: Miryam S. Roddy