The Ole Degree: The Blind-Side of Marketing

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9781932226416: The Ole Degree: The Blind-Side of Marketing

A preview of coming attractions

The Olé Degree is a preview of coming attractions in the field of marketing. (Business Book)

A few hours ago, Bill Quest was as the top of his game in business, but he has just been shaken by a new reality in real time, and he has very little time to fix it. Regina, his new CEO, calls his latest bluff and gives Bill an ultimatum and perhaps, a clue. On his journey through degrees of enlightment, Mr. Quest gets a boost from some of the most unexpected people. Follow Bill as an ambiguous force threatening to end his business life tramples him. Stick with him as he brushes up against a solution, a solution that could very well do him in, too. Then, judge whether this is ultimately fiction or non-fiction. If you know Bill Quest personally, make sure he reads this book soon. Or if you know Regina, Sonya or Dahrmesh, ask them to read it too. We believe they will appreciate it very much. The discussion this long fable/short novel will create will be compelling and the application of this point-of-view may very well save your company.

"A dangerous marketing thriller!" Bill Quest

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From the Publisher:

The Olé Degree was written because corporate America is proceeding in a "business as usual" style even though many of the rules have changed and the usual competitors are not a threat anymore. The Ole Degree re-examines E Pluribus Unum, a latin term that will now serve as a key for future business growth .

It's no longer just a sub-story in Time Magazine, the American cultural landscape and marketplace are transforming. Important changes are happening in business. The Olé Degree is about that shift from data-centric formulaic business practices of yesterday to the new focus on Culture-View, human expression and Brand Framing... Eliminating the blind spots that prevent us from experiencing that world outside of our personal bubble.

By neglect, laggard businesspeople and leaders are forgoing customers and markets that don’t fit the traditional and patent mold and paying dearly for it. Meanwhile, latent segments that were once seen as marginal because of their ethnicity, gender or lifestyle are now becoming the new American mainstream... And running over those companies that never saw them in their blind spots (a.k.a. the holes in the data).

The Olé Degree is a business allegory that takes the reader through a revolutionary, 360 degree, spiralling journey where the protagonist, Bill Quest, is hit by a new economy reality. He ultimately learns how to take these economic and cultural bulls of opportunity by the horns. This book is intended for those who understand that the future ain’t what it used to be and for those who have concluded that traditional business school education may not be enough in the new multicultural economy. The Olé Degree is but an introduction to Schola’s "Blind-Side of Marketing" modus operandi.

About the Author:

Jesus Ramirez, co-founder of San Antonio-based The Cartel Group an inter-cultural, full-service communications agency and Schola Insights and Marketing a Culture-View Training Consultancy, has been marketing to American Latinos for 17 years. As Creative Director and Consumer Insight specialist for some the countries largest independent Latino marketing firms, he has successfully connected brands like Coca-Cola, Pepsi, The U.S. Army, JCPenney, American-Airlines, Bud Light, Wrangler Jeans, Wonder Bread, SBC, and Arizona Jeans, in English and Spanish, with a receptive yet latent Latino market. Jesús is now helping new and established marketers, large and small business ventures, shorten their culture shock in the Latino market through custom consulting, literature, audio-training products and intensive workshops. Paul T. Goya is the Brand Equator. Goya is a marketer from Middle Earth, Ecuador. His literal vantage point from the latitude 0° has given him the uncanny gift for changing the aperture and placement of his point-of-view. Paul is an advocate of Brand-Framing, a process by which a marketer can approach the marketplace and re-frame the discussion to benefit his brand from an all-medium perspective. Already an accomplished marketer in Ecuador, Paul has successfully used his Brand-Framing approach to build market leaders in his country of origin.

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Jesus Ramirez and Paul T. Goya
Published by Wizard Academy Press (2005)
ISBN 10: 1932226419 ISBN 13: 9781932226416
New Paperback Quantity Available: 1

Book Description Wizard Academy Press, 2005. Paperback. Book Condition: New. Bookseller Inventory # DADAX1932226419

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