Hub Mentality: Shifting from Business Transactions to Community Interaction

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9781932226850: Hub Mentality: Shifting from Business Transactions to Community Interaction
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Hub Mentality helps you increase profits while decreasing your marketing budget, retain more customers, and multiply word-of-mouth referrals. The proprietary marketing methodology helps wise and nimble companies adapt to new marketplace realities.

Search engines, social media, blogs, TiVo, and other technologies have wrenched traditional marketing and advertising from their pedestal.

Big companies with thick wallets used to carry the balance of power in the marketplace. Now, consumers have the power at their fingertips.

New technologies give buyers more choice and make companies more transparent than ever before.

Today's buyers are tired of being interrupted. They want factual, engaging, and relevant information. They value authenticity over appearances. They want to do business with companies they trust.

Hub Mentality harnesses and leverages technology to give consumers what they want and how they want it. It helps you cultivate authentic relationships with people who give you permission to market to them over time.

Embrace Hub Mentality to thrive in the Information Age.

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About the Author:

Carl Woolston and Stephen Palmer are the founding partners of the marketing firm KGaps Consulting. They help businesses of all types and sizes implement Hub Mentality to increase profits.

Carl Woolston is an avid researcher and learner who loves communicating, synchronizing, strategizing, and teaching. His business pursuits and expertise include network development, marketing, web strategy development, lead creation, and lead capture strategies.

Carl's diverse background includes 1) holistic medicine and quantum physics, which taught him to think in terms of patterns, synergy, and alignment, 2) entrepreneurship, which brought him lessons from the trenches of marketing, sales, and cash flow, 3) business coaching, which allowed him to teach and understand how personality types affected the outcomes of business pursuits, 4), network and database development with authors and thought leaders, which was pivotal in understanding the power of a loyal following, and 5) lead generation and web strategy with practical, hard work in the trenches.

Stephen Palmer is a marketing strategist, consultant, and writer with expertise in written communications of all types and lengths, the art and science of persuasion, blogging, persuasion architecture for websites, search engine optimization, and social media and networking strategies.

He is the author of Uncommon Sense: A Common Citizen's Guide to Rebuilding America and the co-author of the New York Times, Wall Street Journal, USA Today, and Amazon bestseller Killing Sacred Cows: Overcoming the Financial Myths that are Destroying Your Prosperity. He is also the author of the e-book The Beginning Blogger s Bible: How to Make Money, Make a Difference, & Make a Name Online.

Stephen is a liberal arts graduate of George Wythe University. He is also a graduate of Wizard Academy, a non-traditional business school with emphasis on the art and science of persuasion.

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