A guide to the simplicity and power of neighborhood marketing by the man who perfected the art for McDonald's Corporation
Trying to pull in business beyond a 10- minute drive of one's enterprise is a waste of time, money, and the chance for enviable success. That's the eye-opening assertion of the modern-day father of strategic neighborhood marketing, Tom Feltenstein, in The Ten Minute Marketer Handbook.
Echoing his mentor, McDonald's late founder Ray Kroc, that "it's all local," Feltenstein makes a powerful argument for focusing on one's own backyard.
He describes how to win against bigger companies, bigger ad budgets, and bigger campaigns, explaining in detail:
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The Death of Mass Marketing
If you're trying to attract business beyond a 10-minute drive of your enterprise-STOP. It's a waste of time, money and the chance for much bigger profits. That's the eye-opening assertion of Tom Feltenstein, the modern-day father of strategic neighborhood marketing in The 10-Minute Marketer's Secret Formula: A Shortcut to Extraordinary Profits Using Neighborhood Marketing.
Feltenstein, sounding the battle cry of his mentor, McDonald's late founder Kay Kroc, that "it's all local," makes a powerful argument for focusing on your own backyard. He describes how to win against bigger companies, bigger ad budgets and bigger campaigns. Having helped build McDonald's sales through strategic neighborhood marketing one neighborhood at a time, he has the knowledge and experience to back is claim. It's a revolutionary concept today, but it's as old as the general store of a century ago. And it's already being used with tremendous success by an elite group of retailers: Harley-Davidson, Krispy Kreme, McDonald's, Nordstroms, Starbucks and even Wal-Mart. Feltenstein brings it alive in this instructive guidebook essential for any business that depends on generating sales.
Tom Feltenstein has counseled some of the world's best-known retailers, e-stores, hotels, and restaurants, including Hyatt Hotels & Resorts, Subway, Ben & Jerry's, Disney Development Company, and Westin Hotels.
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Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97819325310841.0
Book Description Entrepreneur Press, 2004. Paperback. Book Condition: New. book. Bookseller Inventory # 1932531084
Book Description Entrepreneur Press, 2004. Paperback. Book Condition: New. Bookseller Inventory # P111932531084