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Innovative products are the lifeline for any corporation to sustain prosperity. Approximately one-third of the average organization's sales come from new or drastically improved products. At the same time, the span for time-to-market is accelerating for most industries, and product life cycles are diminishing. And despite the costs involved, many product launches still fail to yield significant returns.
The obvious answer to facing the risks involved in this competitive imperative is to develop a systematic approach to new product development (NPD). A less understood necessity is that that this systematic approach must be bolstered by wide-scale efforts to cultivate an innovative workplace.
This paperback guidebook removes the mystery and complexity surrounding profitable new business growth through breakthrough innovation and synthesizes it into practical methods based on proven experiences by describing the five pillars that are essential for building breakthrough innovation. In addition to detailing an excellent approach to customer-inspired strategic innovation based on his own extensive experience, Ron Kubinski, formerly of 3M, provides the tools and templates for practitioners to put his knowledge into action and make it their own.
For managers frustrated by the ostensible oxymoron of fostering productivity in an environment flexible enough to encourage creative ideas, this book can help. For engineers, marketers, and other NPD practitioners, this book can guide you, step by step, to carry a breakthrough idea to product launch, on time and on budget.
Rather than being a mysterious magical process or just plain luck, customer-inspired strategic innovation can be orchestrated. This book will show you how.
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Ron Kubinski is a managing principal of Strategic Innovation Partnerships LLC, a firm providing training and consulting in innovation, new business growth strategy, market research and new product commercialization.
Kubinski is a recognized industry expert in strategic innovation and has consulted with numerous Fortune 500 companies throughout the world. Some of those companies include 3M, Siemens, Samsung, Philips Electronics, DuPont, Unilever, ABB, Medtronic, Shell, Proctor & Gamble, Con Agra, and Milliken. Kubinski has also provided presentations and workshops at numerous conferences sponsored by organizations such as the Australian Institute for International Research, the Management Roundtable, the American Productivity and Quality Center, the Product Development and Management Association, the Center for Creative Leadership, and the Manufactures Alliance for Productivity and Innovation.
Kubinski is also a hands-on industry veteran with more than 34 years of experience in new product development, customer interfacing, and long-range business planning. Over his 28 years at 3M, a company renowned for innovation, he held a number of management positions including sales, total quality management, new product development, and advanced planning.
During his tenure in charge of new product commercialization at 3M, Kubinski was responsible for providing training and consulting on leading edge processes to accelerate innovation, breakthrough new business growth, and speed time to market. One of Kubinski’s significant contributions was a strategic innovation process to accelerate 3M’s innovation approach to create portfolios of breakthrough new products and services. He termed the process customer-inspired strategic innovation. Kubinski received 3M’s prestigious Circle of Technical Excellence Award in recognized for this accomplishment.
Kubinski is a native of Minnesota where he attended the University of Minnesota and holds a Bachelor of Science Degree in Electrical Engineering. Further, Kubinski has completed extensive course work in psychology that has been very beneficial in developing cutting-edge customer exploration methodologies.Review:
A roadmap to innovation ...so you don't get off track. It provides the tools for maintaining that innovative edge. -- Wilford Adkins, Oasis Technology Fund
Essential reading for those who want to help their organization recapture the vitality and success of a high-growth enterprise. -- David K. Potter, ShawCor Ltd.
This book describes many of those critical best practices to cultivate and capitalize on great ideas. -- Dave J. Barratto, 3M
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Book Description American Productivity & Quality Center, 2004. Paperback. Condition: New. book. Seller Inventory # M1932546057