The most powerful Microsoft Excel features that can be used to sort through data to produce meaningful marketing analyses are outlined in this manual. Marketing managers will learn the math functions to produce budgets and forecasts, and how to use survey analysis to quickly spot trends using pivot tables and other analysis tools. Ideas for launch schedules, life cycle management, and other date-related information are also presented.
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Ivana Taylor is a marketing instructor at Cleveland State University and Akron University. She lives in Medina, Ohio. Bill Jelen is the principal of MrExcel.com and the author of Mr. Excel on Excel and Guerilla Data Analysis Using Microsoft Excel. He lives in Uniontown, Ohio.
"About this title" may belong to another edition of this title.
Book Description Holy Macro! Books, 2006. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P111932802134
Book Description Holy Macro! Books, 2006. Paperback. Book Condition: New. book. Bookseller Inventory # M1932802134
Book Description Holy Macro! Books, 2005. Paperback. Book Condition: New. Dispatched, from the UK, within 48 hours of ordering. This book is in Brand New condition. Bookseller Inventory # CHL1722450