Introduction to IP Television: Why and How Companies are Providing Television Through Data Networks

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9781932813357: Introduction to IP Television: Why and How Companies are Providing Television Through Data Networks

This book explains how and why people and companies are using IP television and Internet television services. You will discover how global television services are already available through the Internet and how you can use standard television to watch global television channels using analog television adapter boxes. The fundamentals of how IP Television works is provided. You will discover how IP television can be watched on different types of viewing devices such as standard televisions with adapters, dedicated IP televisions, multimedia computers and mobile telephones. IP television service allows viewers to have more control of Internet television services. This control ranges from instant service activation to real time television on demand controls. Some of the advanced Internet television features such as personal media channels, anywhere television extensions, global television channels and multimedia programs are described. In addition to the traditional ways of television channel selection, you will learn about new ways television channels can be search and selected using interactive electronic programming guides (EPGs). The different types of media formats that are used for IP television services are explained along with their control protocols. Not all IP Television systems and services are the same. There are cost and quality tradeoffs along with common problem areas and risks. You will discover how the audio and video service quality can range from poor to above the quality that is already delivered to standard TV. Because each IP television viewer has a unique address, this allows advertising messages to be sent to specific viewers (addressable advertising). The ability to direct advertising messages to specific target audiences (addressable advertising) is more valuable to companies than traditional broadcast advertising and this may result in reduced viewing costs.

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About the Author:

LAWRENCE HARTE is the president of APDG, a provider of expert information to the telecommunications market.

Mr. Harte has over 23 years of experience in the electronics industry, including company leadership, product management, development, marketing, design, and testing of telecommunications (cellular), radar, and microwave systems. He has been issued patents relating to cellular technology. He has authored over 75 articles on related subjects and has been a speaker and panel moderator at industry trade events.

Mr. Harte earned an executive MBA at Wake Forest University and received his B.A. from the University of the State of New York. During the TDMA digital cellular standard development process, Mr. Harte served as an editor and voting company representative for the Telecommunications Industries Association (TIA) TR45.3., digital cellular standards committee.

As of 2001, Mr. Harte has authored and co-authored over 20 books relating to telecommunications technology. He has served as a consultant and expert witness for leading companies including Ericsson, Siemens, VLSI, AMD, Casio, Samsung, Sony, ATT, Nokia, Hughes, and many others.

RICHARD LEVINE is the founder and principal engineer of Beta Scientific Laboratory and is also Adjunct Professor of Electrical Engineering at Southern Methodist University. He is active as a technology consultant to many firms developing new cellular and PCS systems and products used in Brazil, Canada, England, France, Germany, Israel, Korea, Mexico, and the United States.

Mr. Levine is a well-known teacher of cellular and PCS technology to people in the industry. He was formerly the chairman of several working groups in the North American digital cellular standards development.

Mr. Levine earned the Bachelor, Master, and Doctor of Science degrees from M.I.T., is licensed as a Professional Engineer, and has earned both amateur and professional radio operator licenses. He has been issued several patents on telecommunications, computer systems, and related technologies.

ROMAN KITKA is the Director, Strategy and Business Crteation, Nokia Ventures Organization. He is a seasoned wireless communications industry veteran, innovator, and visionary.

During his 17 + years in wireless communications, he has held product planning and development, marketing, and market/business development positions with leading wireless manufacturers including Nokia Mobile Phones, Panasonic, GoldStar, and OKI Telecom. Mr. Kitka has influenced several cellular mobile, transportable, and portable phone model designs, features, and functionality. His efforts have resulted in the first cellular payphone, first cellular PBX adjunct "Business Link," voice recognition dialers, as well as the first PCS product launch in the U.S.

Mr. Kitka posssess exceptional foresight and understanding of global market needs, both from anthropological and psychological aspects, as well as the opportunities provided by existing and future wireless communications, Internet and related technologies, and business.

Mr. Kitka, a graduate of Rutgers University in New Jersey, is a co-author of the books CDMA IS-95 FOR CELLULAR AND PCS: Technology, Economics & Services; DELIVERING xDSL; 3G CELLULAR AND PCS DEMYSTIFIED; and WAP DEMYSTIFIED. Mr. Kitka has been a speaker at several wireless communications and Internet conferences and events, both in the U.S. and internationally.

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